Quadrant Two PR Reminds Industry: the Best is Not Always the Biggest
Reminding marketers that bigger does not mean better, Quadrant Two PR President, J.M. De Jesús, made comments as to why his firm is considered the very best in the US Hispanic and multicultural market, at a press briefing held today at its Guttenberg, NJ headquarters.
Reminding marketers that bigger does not mean better, Quadrant Two PR President, J.M. De Jesús made comments as to why his firm is considered the very best in the US Hispanic and multicultural market, at a press briefing held today at its Guttenberg, NJ headquarters.
Twenty years of track record and assignment after assignment from both Fortune 500 and the small business community should be a tell-tale sign for anyone seeking a top level US agency to oversee their PR outreach,” said Jose Manuel De Jesus, President & CEO of Quadrant Two Public Relations.
“The results cannot be refuted and they do not belong to anyone in Latin America. Our agency is run and operated by U.S. Domestic Hispanic market experts. Some may tell you that you should be quick to grab up all the talent that exists in some Latin American country; my argument is that there is a whole lot better talent who can speak directly to your audience right here in the US of A. One cannot possibly expect someone whose culture and creativity are adequate for super polarized Latin countries and then apply that same creativity and knowledge to the U.S. domestic landscape without the risk of failure 99 out of 100 times,” De Jesus went on to say.
“It is for this reason that we wouldn’t import a global agency veteran with 50 years of experience in the African markets to do African American market. It simply wouldn’t work because this is a different market,” De Jesus added.
Since 1994 Quadrant Two PR has offered its clients expert counsel including US Hispanic, multicultural and general market work that is superb. Its past clients include Ford Motor Company, Procter & Gamble, Warner Brothers Pictures, Lista-Latina.com, CITGO, and Hennessey among others.
“Every day we prove that much larger agencies are following our lead on media relations and PR in general,” De Jesus added confidently. “The larger agencies copy what we do all the time and their clients don’t seem to mind. This week we were being considered by a Presidential campaign, next week the stars are the limit.”
J.M. De Jesus