Naples, FL, November 13, 2015 --(PR.com
)-- This marcus evans event amplifies internal communications to extend beyond traditional functions and strategy for maximum success. They will explore fresh, innovative approaches to advance enterprise goals and optimize performance & engagement. The delegation will return will with best practices for performance, corporate and brand alignment, content development, measurement and impact, and engagement in the internal communications space.
Heads of Internal Communications, Employee Engagement, Human Resources, and Marketing will interact with speakers and their peers in a classroom-style setting that fosters both audience interaction and engagement. Attendees will walk away from this forum with a thorough understanding of how to improve and enhance their organization’s internal communication program.
Brian Moore, Director of Internal Communications at Houghton Mifflin Harcourt, recently spoke with marcus evans about key topics to be discussed at the upcoming 5th Annual Internal Communications and Situational Messaging Conference, February 3-4, 2016 in Orlando, FL.
In your opinion, what are the biggest benefits for a company when changing or innovating their Internal Communication program?
BM: Just as companies evolve, so too should their approaches to internal communication. Employees are no different than all consumers when it comes to communication. The way they receive information and connect with others outside of work is constantly changing: upgrades to smartphones, innovation in social media apps, and increasing consumption of video. Employees expect a similar experience when they come to work and receive company communication or look to connect with their colleagues, and it’s incumbent upon Internal Communication practitioners to deliver that experience.
What are some of the common challenges for enlisting executive support of internal communication initiatives? How have you overcome them?
BM: I know from constant benchmarking and networking with communication professionals across industries that enlisting executive support for certain internal communication programs can be a challenge. At Houghton Mifflin Harcourt, I am very fortunate – and you could say, all of our employees are fortunate – to have a CEO who very clearly sees the value and the impact of an effective internal communication program. Her leadership in this regard (and her active participation through appearances in internal videos and other mediums) extends to HMH’s entire executive team.
Are visual and innovative campaigns more effective for all communications? Are the strategies agile enough to use at all companies?
BM: Visual and innovative campaigns are absolutely more effective for all communications, and those strategies can and should be employed regardless of the company and industry – even in the most highly regulated ones, such as medical care, pharmaceuticals, and financial services. Whether communicating something as exciting as a product launch or as routine as annual reminders about company policies or information security tips, the more visual and creative a communication campaign the more effective it’s going to be.
What innovative steps does Houghton Mifflin Harcourt take to boost engagement and participation?
BM: At HMH, we changed our purpose statement for the Internal Communications function in 2013 to expand the way we thought about our role in the business. No longer did we think of our group as the one that communicates to employees, but one that communicates with employees and puts mechanisms in place for employees to connect with each other.
That new purpose statement – “Internal Communications exists to better connect employees to the company and to one another” – has meant things such as the introduction of an enterprise social network integrated with our intranet, daily, weekly, and quarterly opportunities geared toward employee discussion around our content (written, video, and live-streamed), and an increased emphasis on internal live events that enable connections between employees and senior leaders.
What themes from last year are you excited to see again, and what new topics are you most looking forward to at the 5th edition?
BM: I was fortunate to participate in marcusevans’ 2015 Internal Communications & Situational Messaging conference, and one of the themes that I’m interested in seeing continue at the 2016 event are the dramatic uses of ever more creative approaches in employee communication campaigns. As we think more at HMH about mobile applications for employee communication, I am also looking forward to hearing more case studies about effective technological upgrades that have been launched at other companies.
What would you like to gain by attending our conference?
BM: This February in Orlando, I would like to gain insights on how top companies are leveraging technology and creative visual approaches to drive employee engagement and performance in their companies. The speaker lineup at the 2015 event was possibly the strongest I had ever seen at a communications conference, and I know that the 2016 speakers are incredibly talent and successful at their crafts, as well.
Brian Moore is a corporate communicator known for his ability to pull people together in business, social and community settings. Currently the Director of Internal Communications at Houghton Mifflin Harcourt (HMH) in Boston, Brian oversees global employee communication strategy encompassing the intranet, digital signage, enterprise social network, executive visibility, event programming, HR and IT communications, and more.
Before joining HMH, Brian held a number of positions of increasing responsibility, including Internal Communications Manager at Ahold USA, HR Communications Consultant at Humana, and News Reporter at The (Louisville) Courier-Journal.
Brian is a past president of the Boston chapter of the International Association of Business Communicators (IABC). He holds an MA in Communication from Bellarmine University and a BA in News & Editorial Journalism from Western Kentucky University.
Join Brian in the upcoming 5th Annual Internal Communications and Situational Messaging Conference, February 3-4, 2016 at the Embassy Suites International Drive/Jamaican Court Orlando FL. Download the complete agenda here
to know more about Brian’s participation. For more information, please contact Deborah Sacal, Digital Marketing & PR Coordinator at +52 55 4170 5555 ext. 2416 or firstname.lastname@example.org
About marcus evans
Marcus evans conferences annually produce over 2,000 high quality events designed to provide key strategic business information, best practice and networking opportunities for senior industry decision-makers. Our global reach is utilized to attract over 30,000 speakers annually; ensuring niche focused subject matter presented directly by practitioners and a diversity of information to assist our clients in adopting best practice in all business disciplines.