mShopper Adds GNC and B&H Photo as Mobile Merchants

National retailers go mobile to allow their customers to buy “whatever, wherever, whenever” on mShopper.

Boulder, CO, December 19, 2007 --( mShopper, the leader in mobile shopping, today announced the addition of GNC and B&H Photo as the latest mobile-commerce enabled merchants on the mShopper platform. These established, nationwide retailers have embraced mobile shopping as a way to make their product inventories available to customers through a convenient, emerging medium.

Customers can compare prices and buy directly through mShopper (, or the merchant’s dedicated “mStore” (ie: ) where shoppers can search individual inventories by keyword, or browse across detailed product categories through a simple interface.

mShopper has added significantly to its existing range of merchants in recent weeks, bringing the grand total up to 10 million products in 24 major categories ranging from Baby, to Electronics, to Jewelry, and many more.

Other new merchants include Buydig, Babycenter Store, Forzieri,, and All are now fully enabled for mobile commerce, allowing them to offer their entire product catalogues to consumers over an integrated, easy-to-use mobile commerce platform.

“mShopper’s goal is to address all mobile shopping use cases,” said mShopper founder and CEO David Gould. “Our platform allows users to quickly find a range of products by a simple keyword query, or by selecting a product category and refining their search. The consumer response thus far has been overwhelming – we’re empowering savvy people to find the best prices and act on them, right from their handset.”

mShopper is available to mobile users who have access to the Mobile Web, across all U.S. mobile carriers.

About GNC
GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. GNC has more than 4,800 retail locations throughout the United States (including approximately 1,000 franchise and 1,250 Rite Aid store-within-a-store locations) and franchise operations in 48 international markets. The company – which is dedicated to helping consumers Live Well – also offers products and product information online at

About B&H
B&H has been serving the imaging market since 1973. B&H is an Authorized Dealer for most major brands. B&H is the world's leading retailer of imaging products, serving professionals & consumers in their NYC retail store & through their state of the art website. They are determined to combine honesty with the very best service before, during, & after each sale. They maintain a knowledgeable & courteous customer service staff assisted by the best support systems. Millions of satisfied customers are testimony to the success of their efforts. They have the world's most extensive inventory of more than 200,000 photo, video & pro audio products including every accessory & related supplies available at discounted prices, ready for rapid delivery. They also carry a large assortment of Computer equipment, peripherals, software, components, & accessories as well as a large variety of binoculars & scopes. They were awarded for the 6th Time the Circle of Excellence Platinum Award & as one of the "Very Best Performing E-tailers" for 2007.

About mShopper
mShopper is a mobile commerce infrastructure provider which enables shoppers to find, save, share and buy more than 10 million products via the mobile web. The Company partners with leading mobile carriers and online merchants to deliver a complete end-to-end shopping experience for users. The mShopper shopping application is available on your phone’s Web browser at More information on mShopper is available at

CJ Nagy