Boston, MA, January 07, 2016 --(PR.com
)-- Openbridge has launched a new product that enables DoubleClick users with direct access to their paid search data. This new integration between the Openbridge data logistics platform and DoubleClick creates a broader understanding of marketers’ overall advertising performance.
Openbridge has designed this product to remove technical barriers that have prevented access to search program and campaign data. “Like our integration with DoubleClick Campaign Manager, our new DoubleClick Search product
will provide access to search data simply and efficiently,” said Thomas Spicer, CEO and Founder for Openbridge. "By providing direct, simple access to paid search data we are removing technical barriers to increase efficiency and help teams go faster."
This integration enables marketers and media professionals the ability to consolidate search data over numerous campaigns and customers; thus, gaining incredible efficiency and scale.
“By unwrapping the potential of search data, our DoubleClick Search product helps brands and agencies easily leverage paid media data to discover insights with tools like Tableau, Qlik or Excel," said Thomas Spicer. “Our goal is to develop an easier path for teams to use data and drive exceptional marketing performance.”
DoubleClick Search product page: https://console.openbridge.com/#/marketplace/product/google-double-click-search
Openbridge is a data logistics platform designed to collect, discover and act upon real-time data simply, quickly and smartly. The Openbridge platform allows you to connect to reveal data from social networks like Facebook, Twitter, YouTube, Instagram as well as web analytics tools (e.g., Omniture, Google), media platforms (e.g., DoubleClick DFA, DoubleClick Search, AdWords), and in-store activity (i.e., point-of-sale, loyalty activity, etc.). To learn more information go to https://www.openbridge.com
About DoubleClick Search
DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 15 data centers worldwide, the company employs more than 1200 people and delivers billions of digital communications every day. Learn more at http://www.doubleclick.com