B2B Soft and HYLA Mobile Partner to Transform the In-Store Wireless Device Trade-In Experience

Product Integration Provides Carriers and Retailers Using the Wireless Standard POS with Streamlined, Automated Processing and Improved Profitability.

New York, NY, January 25, 2016 --(PR.com)-- B2B Soft, a leader in business-to-business software solutions specializing in retail management for the wireless/cellular retail industry, is pleased to announce the integration of HYLA’s In-store Device Trade Platform with the Wireless Standard Retail Management Platform.

With device turn-in transaction volumes skyrocketing and continued adoption of early device upgrade programs, wireless carriers and retailers require a device trade-in experience that simplifies the process and reduces errors and operating costs.

By streamlining and automating the process of device identification, diagnostics, condition assessment, grading and pricing, Wireless Standard integration of HYLA’s device trade-in technology will help carriers and dealers meet the challenges posed by the burgeoning demand for device trade-ins, and enjoy lower operating and program costs.

Currently, more than 7,500 wireless dealers and master agents rely on B2B Soft’s Wireless Standard Retail Management Platform for seamless transactions, streamlined store operations, inventory control, loss prevention, resource management, integrated payment solutions and powerful business intelligence.

“With HYLA’s In-store Device Trade Platform, retailers benefit from device data clearing that helps to ensure customers’ information privacy, and enables device diagnostics, value assessment and real time pricing,” said Dave Ronis, HYLA’s SVP of Sales and Customer Operations. “As such, HYLA’s In-store Device Trade Platform minimizes staff subjectivity from the trade-in equation, and therefore minimizes post-transaction price adjustments that vastly improve retailers’ profitability.”

“We’re pleased to team with HYLA Mobile and integrate their In-store Device Trade Platform within Wireless Standard,” said Cary Alon, B2B Soft’s VP of Sales and Business Development. “This integration will dramatically improve the in-store trade-in experience by saving time for both retailers and their customers, while assuring peace of mind concerning data and privacy integrity along with fair and simplified device assessment and pricing.”

As consumers demand newer technology at a faster pace, the volume of idle devices with valuable life remaining is increasing. Recognizing this trend, HYLA Mobile has started a global life cycle revolution for wireless technology by reclaiming idle or used devices, and putting those devices into the hands of those who need them most. This revolutionary process in turn drives digital inclusion that can change lives and communities while protecting the environment.

About B2B Soft
B2B Soft develops innovative software solutions for wireless and general retail markets and provides consulting services that enable growth and drive business success. With over a decade of proven experience in wireless retail, B2B Soft is a leader in building enterprise point of sale solutions that improve management and operational processes while helping companies engage their customers by providing a superior customer experience.

B2B Soft’s business management services include mobile POS, Real-time Web Reporting and Activation, Real-time Business Intelligence Analysis, Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Kiosk and Lobby Management, Employee Management, Mobile Marketing, Wireless Repair and Commission Reconciliation. Today, more than 7,500 wireless retailers rely on B2B Soft’s Wireless Standard Retail Management Platform to make the business of doing business simpler and more profitable. Visit www.b2bsoft.com.

About HYLA Mobile
HYLA Mobile (formerly eRecyclingCorps) is one of the world’s leading providers of mobile device trade-in and reuse solutions. Since its founding in 2009, HYLA Mobile has worked to extend the life cycle of mobile devices to build economic opportunity and enable information access for new users, while helping to protect our planet. HYLA Mobile operates in seven countries and partners with leading carries such as AT&T, Verizon and Orange across a network of more than 16,000 retail locations to provide instant, in-store trade-in credit for used mobile devices. The high-quality, cleared devices are resold to consumers around the world, extending access to affordable, high-quality wireless technology in developed and emerging markets. HYLA Mobile has completed more than 25 million mobile device trade-ins since its founding in 2009. HYLA Mobile is based in Dallas, Texas, with European headquarters in Belgium. To learn more about how HYLA Mobile is changing the way people think about used mobile devices, visit www.HYLAMobile.com.
B2B Soft
Gary Khabinski
Cary Alon, VP Sales & Marketing