St. Paul, MN, February 13, 2006 --(PR.com
)-- Crystal D (http://www.crystal-d.com), a leading supplier of corporate promotional gifts
and employee recognition products, has published a new guide about the benefits of using crystal as an ideal promotional product.
When promotional products are personalized with a company logo they can be very effective at helping to build customer loyalty, promote a company brand, acquire new customers, improve employee retention, motivate employees, and ultimately increase sales. Corporate gifts or promotional products are made from any of a variety of substrates including cloth, plastic, wood, metal, stone, resin, glass, and crystal. In today’s competitive business atmosphere the use of unique and distinguished promotional products is especially important.
According to a study by Georgia Southern University (GSU) that explored how promotional products impact recipient’s perceptions of companies; 76.3% of respondents shared that they “had a favorable attitude toward the company that gave them the product,” and 71.6% “remembered the name of the company that gave them the product.” The results of the GSU study demonstrate the impact promotional products can have on prospect perceptions and company recognition.
Promotional products made of crystal are uniquely valuable due to crystal’s symbolic nature. Because of its inherent clarity, flawlessness, weight, and value, crystal is the best choice for symbolizing a valuable achievement or expressing sincere appreciation.
Distributors and end users of promotional products often underestimate the value and benefit that crystal has when it is used as a promotional product, which is why Crystal D has published “Why Use Crystal?” - A guide to using crystal promotional gifts.
The “Why Use Crystal?” guide details three primary reasons why crystal is an ideal material for corporate gifts:
• Crystal is considered a luxury product
• Crystal has physical characteristics that are inherent and unique
• Crystal provides life-long memories
“We published this guide to help our distributors and end users understand the benefits choosing crystal over other types of materials for promotional items,” says Chuck Dahlgren, president. “We hope that our distributors will use the guide to help them explain the benefits of crystal to their clients.”
To download a copy of this helpful guide – “Why Use Crystal?” – click here:
About Crystal D
Crystal D has been a leading supplier of crystal trophies, awards and employee recognition products to the promotional product industry for over 15 years. Available awards include crystal trophies, lobby pieces, awards, desktop items, and corporate promotional gifts. Crystal D maximizes technology to communicate with its distributor sales people via website e-commerce and online order tracking system. For more information visit us at http://www.crystal-d.com.