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Association of Coupon Professionals

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“Drivers For Change: Millennials, Digital, Personalization” 11th Annual Industry Coupon Conference Held Recently in Charlotte, N.C.

The Only National Conference in 2016 Dedicated Exclusively to Coupons; Explored trending issues including millennial habits, emerging technologies, and Omnichannel marketing

Drexel Hill, PA, May 05, 2016 --( The Association of Coupon Professionals (ACP) presented its 11th Annual Industry Coupon Conference “Drivers For Change: Millennials, Digital, Personalization” recently in Charlotte, North Carolina.

This was the only national conference dedicated exclusively to coupons in 2016. The conference included three days of content, interaction, and engagement with coupon industry leaders discussing best practices, emerging trends and technologies via panels, case studies, and research in both general sessions and business function-based track sessions.

The conference was developed under the leadership of the Association of Coupon Professionals in collaboration with the Joint Industry Coupon Committee, Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, Coupon Information Center and the Brand Activation Association.

“The game changers of our industry came together to share much expertise and insight,” said John Morgan, ACP Executive Director. “There isn't a better investment in the future than learning from and interaction with leaders at the Industry Coupon Conference.”

Attendees discovered the latest trending issues impacting the industry including: the habits of millennials, the impact of social media, retail case studies with emerging technologies, Omnichannel distribution incentives and shifting share of wallet in retail channels and online.

Highlights included:

Shifting demographics of core shoppers, particularly how the habits of Millennials are disrupting the marketplace. The keynote address and accompanying panel with Hannah Ubl kicked off the conversation of how you can effectively reach this demographic.

Consumer trends and insights from News America, Valassis, Inmar and Kantar, case studies from Bashas’ and Fareway Stores.

Mark Pivonka Director of Customer Relationship Marketing at Bashas’ shared a “Personal Thank You” program where they are personalizing coupon offerings based on purchase data with measurable success.

Fareway Stores knew with the current and upcoming generations, the needs of customers would change. To offer, provide and accommodate customer needs, Fareway began to pursue digital coupon processing. Pat Madearis, Fareway Stores shared how she choose a digital vendor that could fulfill their needs, integrate with the clearinghouse, a marketing plan, and be compatible with POS and the successes and learnings along the way.

Mark Heckman, a consultant with expertise in digital technology & content, customer loyalty programs and retail marketing, was back to moderate a Digital Coupon Panel with digital coupon leaders that explored the successes, opportunities and challenges of this fast growing, “needle moving” coupon vehicle.

The Operations Track tackled key industry issues led by Ralph Maresco, P&G who focused on paper coupon validation from both a retailer and manufacturer perspective. Why don’t retailers validate coupons at family code? What should manufacturers do to drive change? What has been the impact of some of the more recent transitions of major retailers from Company-level validation to Family Code validation? Finally, what impact has social media and new technology had in this area and why should everyone be more concerned than ever about proper coupon validation? Then Bud Miller, CIC and Mike Kushnerick, Colgate, were back to provide updates on Counterfeits and Coupon Fraud and the Digital Coupon Task force shared their new digital coupon guide.

News America, Inmar and Kantar Media presented the latest trends and consumer insights in the Promotion Track.

Next year’s event will be held in Nashville, Tennessee. For up-to-date information and announcements about the Industry Coupon Conference, follow ACP on Twitter and LinkedIn or visit

About the Association of Coupon Professionals
The Association of Coupon Professionals is an industry trade organization whose over 60 manufacturer, retailer and solution provider members, create a forum that fosters expertise, education, and leadership to enrich the development, distribution, and redemption of coupons, ensuring they remain a viable sales and marketing tool.

For more information about the conference, contact John Morgan, ACP Executive Director, at 610-789-1478,, or visit
Contact Information
Metrospective Communications LLC
Bill Cowen

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