Institute for Corporate Productivity (i4cp)
Institute for Corporate Productivity (i4cp)

Study: Nearly 70% of Executive Teams Use Workforce Analytics

New i4cp research shows that top companies are increasing their use of analytics for strategic workforce planning and to predict retention, engagement, and productivity.

Seattle, WA, June 23, 2016 --( Business leaders in high-performance organizations are increasingly relying on people analytics to help drive better business results, according to research by the Institute for Corporate Productivity (i4cp) and ROI Institute, conducted in coordination with the Center for Talent Reporting. The study, The Promising State of Human Capital Analytics, found that executive teams at 67% of the organizations surveyed now use results from human capital analytics projects.

"Successful companies tend to be those that purposefully use data to anticipate and prepare rather than to react to daily problems," said Patti Phillips, president and CEO of ROI Institute. "The future focus of professionals in the human capital analytics field will increasingly be on using analytics to guide strategic decisions and affect organizational performance."

Management seems more convinced than ever before about the power of people-related data: 43% of those surveyed reported having strong support from the management team vs. 27% who did not believe the support was there.

The study, which details the story of how Google got started using people analytics, along with similar profiles on practices at LinkedIn, HSBC, and Intel, confirmed the widespread belief that the field of workforce analytics is continuing to evolve at a rapid pace. As evidence of this, i4cp's Workforce Analytics Exchange—a research-based working group of analytics leaders—continues to be a popular and growing group with members of i4cp's network because of the constant advances in the field.

Despite the positive momentum, the study found several areas of concern, such as:

· Only 30% of professionals surveyed believe the human capital analytics function has strong credibility, influence, and respect.
· A similar small percentage—28%—reported having a highly skilled team.
· Only 22% believe they have achieved several major successes each year.

"Organizational effectiveness is often the initial and primary focus of workforce analytics," adds Kevin Oakes, CEO of i4cp. "But, we'll continue to see an increase in executive support and commitment particularly as companies become more sophisticated with predictive measures, and management teams begin to rely on people data as much as they do on financial data today."

The report is currently available exclusively to i4cp member companies and ROI Institute clients, but will be released publicly later this summer. If you're an i4cp member, download the report now, or sign up to be notified when the report is available to you.

About the Institute for Corporate Productivity
i4cp is a human capital research firm that discovers the people practices that drive high performance. Ranked among the fastest-growing companies on the Inc. 500|5000 list for four consecutive years, i4cp provides its extensive member network of leading global employers and government institutions with the research, peer collaboration, tools, and data essential to developing and executing workforce strategies and practices that deliver higher market performance. Visit

About the ROI Institute
Founded in 1992 as a service-driven organization, ROI Institute assists professionals in improving programs and processes using the ROI Methodology developed by Dr. Jack J. Phillips and Dr. Patti P. Phillips. ROI Institute is the global leader in measurement, evaluation, and analytics, including the use of return on investment (ROI) in non-capital expenditures. Through workshops, consulting services, books and case studies, and research, ROI Institute applies the ROI Methodology in 20 fields in over 60 countries. ROI Institute authors have written or edited over 100 books, translated into 38 languages. Organizations build internal capability with the help of ROI Institute and its ROI Certification process. By successfully completing this process, individuals are awarded the Certified ROI Professional (CRP) designation, which is respected by executives in organizations worldwide. For more information on ROI Institute, please contact or visit
Institute for Corporate Productivity (i4cp)
Erik Samdahl