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Discovery Initiatives Announces New Trip – The Sardine Run Marine Safari in South Africa

Cirencester, United Kingdom, January 26, 2008 --( Discovery Initiatives ( has announced the launch of a new trip called The Sardine Run Marine Safari in South Africa.

Described as one of the greatest marine spectacles on earth, the sardine run takes place every year between May and July, encompassing shoals of sardines up to 15km long, three-and-a-half kilometres wide and 40km deep. In terms of sheer biomass, the sardine migration rivals that of the wildebeest through the great plains of Africa.

The new Discovery Initiatives Sardine Run Marine Safari ( is an adventurous and hands-on eight day African marine safari. The tour is aimed at anyone with an interest in marine life and who wants an informative but fun and hands-on adventure.

The first date for the tour is Thursday 5th June 2008, and the 2nd tour leaves the UK on Wednesday 11th June.

In accordance with Discovery Initiatives conservation ethos, this trip provides a financial contribution made to The Endangered Wildlife Trust in South Africa which supports the Southern African Sustainable Seafood Initiative (SASSI) to raise awareness of marine conservation and The Marine and Coastal Working Group promoting healthy marine and coastal ecosystems

For further information about these or any other tours that Discovery Initiatives can organise, please contact Discovery Initiatives on 01285 643 333 or email

About Discovery Initiatives
Discovery Initiatives provides inspirational small group and tailor made journeys, which combine the highest standard of service, accommodation and expertise to the best wilderness regions in the world, in support of some of the world’s leading wildlife and conservation institutions and organisations.

Conservation, ethical and responsible travel is at the heart of everything the company does. Expeditionary journeys are often led by world renowned experts and the company has raised over £750,000 in support of conservation in the last 10 years.

For further information, please contact:

Justin Wateridge
Discovery Initiatives
Tel: 01285 643 333

Contact Information
Discovery Initiatives
Justin Wateridge
01285 643333

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