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Private Apartments for Rent in Paris: an Ongoing Revolution in the Hospitality Industry

Your Home Sweet Home in Paris, a new actor in the vacation rental business.

Paris, France, February 02, 2008 --( John, English entrepreneur and young father of two, doesn't believe his luck. He eventually found an apartment for rent in Paris, France for New Year. He wanted to introduce his wife and children to an authentic city, the one he discovered more than 15 years ago. As John explained: "When I was young, I was lucky enough to spend a year in Paris, so I also wanted my family to enjoy the parisian experience. I rejected the idea of staying in a hotel, considering it more expensive, and way too impersonal. I wanted us to become Parisians for a few days and I discovered it was possible to rent a typically parisian home through Internet. So I seized the opportunity."

After some unfruitful searches on the Net for pleasant apartments to rent, John eventually found the Marais apartment with chimney, beams and antique parquet floor he was looking for, thanks to (which displays apartments in 3 languages: english, french and japanese).

Furnished apartments in Paris now offer a new way to stay in a city, closer to its inhabitants, in more pleasant surroundings than traditional hotels.

Having worked in the hospitality industry for more than 20 years, Anne Julio is familiar with tourist trends and developments. She decided to propose a new solution to answer the growing demand for furnished apartments. Partnering with her close friend and Internet marketing professional, Edith Nuss, she created a new website called Private Homes ( The website is already very popular in most English-speaking countries and also in Japan. Among the numerous websites dedicated to short-term rental, their site is differentiated by the quality and diversity of the properties it offers. Private Homes is also compiling a selection of bed & breakfasts, to answer growing demand for very short stays.

“We mostly target English-speaking and Japanese clients,” commented Anne Julio. “Some of them have special requirements, which we always aim to satisfy. For instance, Japanese clients are looking for security and are very precise in the kind of furniture they want. They appreciate an opportunity to exchange with thoughtful native Japanese speakers, who are aware of their needs and wishes, when they prepare their trip. Thanks to the Internet, visitors can discover apartments whenever they want, with many pictures and precise descriptions, so they have a good idea of what to expect. Around 5% of our visitors book online, a pretty good conversion rate for our young website."

Furnished apartments still represent only 5% of housing in France, but its share is growing: the beginning of a tourist revolution.

For further information, to visit an apartment or get more information about hospitality trends in France, owners and clients profiles, etc.:

Anne Julio
Tel. : 33 1 73 77 27 23
Mobile: 33 6 84 05 77 44

About Anne Julio et Edith Nuss :
Anne Julio has been working in the hospitality industry for more than 20 years. She worked for 7 years for a Japanese Tour Operator and managed hotels for many years.

Edith Nuss is an Internet marketing specialist since 1996. She wrote the best-seller "Cyber-marketing" (2000, Eyrolles).

Contact Information
Private Homes SARL
Anne Julio
33 1 01 73 77 27 23

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