Denver, CO, February 12, 2008 --(PR.com
)-- If one picture is worth a thousand words, a moving video book trailer from Outskirts Press is worth something more: namely, increased book sales and exposure on social networking websites.
Outskirts Press, Inc. (www.outskirtspress.com) announced this week the addition of video book trailers alongside its arsenal of industry-leading marketing tools. The completely customized, professionally-produced and edited book trailers give published authors a unique and exciting way to attract interest in an Internet age dominated by moving images.
“Video sharing and social networking sites like YouTube and MySpace have exploded in popularity over the past year,” CEO Brent Sampson states. “Now, with our new video book trailers, Outskirts Press authors can tap into the enormous opportunity represented by these emerging markets.”
Featuring music, text, and content-specific images, an Outskirts Press book trailer video offers a potential reader a richer sense of a book’s benefits through a one-minute sensory overload (to see a sample, go to outskirtspress.com/marketing/video.php). Indeed, studies show that online marketing strategies combining text, graphics and video are more effective at keeping visitors engaged than non-dynamic text and graphics alone. The longer potential customers stay on a website, the more likely they are to purchase.
“Customers are so excited when they see the book video that not only do they purchase the book, but they often pass the video to their friends or online groups,” Sampson added. “That is the beginning of viral online marketing for our authors, which we all know can lead to very powerful results.”
Once produced, video book trailers will automatically be added to the new “Media Center” section of Outskirts Press author web pages, while company experts upload the trailer to online video and social networking web sites like YouTube, MySpace, AOL Video, Google Video, and many others.
Outskirts Press’ new video book trailer option is just part of an overall marketing gauntlet offered by the fastest-growing, full-service self-publishing company. Complete details are available at www.outskirtspress.com/marketing/video.php.
About Outskirts Press, Inc.
Outskirts Press, Inc. offers full-service, custom self-publishing for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. In 2007, the Denver Business Journal recognized Outskirts Press as the third fastest-growing privately-held company in Colorado, with a growth rate of 1,560 percent since 2004. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.
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