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Utah Startup, Sisu, the Accountability Coach for Realtors, Adds Missing Component to the Real Estate Sales Process

Sisu rolls out an accountablilty coach for the Real Estate industry to track and record daily, weekly, monthly and annual activities while driving competition and holding agents accountable. Live Scoreboards including leaderboards hold the agents accountable while promoting competition across teams, brokerages and the real estate industry.

Silicon Slopes, UT, June 23, 2017 --( The Beehive State’s economy is comprised of a healthy housing market, a screaming enthusiasm for technology, and an underlying culture of entrepreneurship that has earned Forbes “Best State in the Nation for Business” award three years in a row.

It’s no surprise, then, that out of this fertile mix, a new startup has grown - Sisu, a SaaS sales tool, positioned at the intersection of real estate sales and business technology.

“The top performers in the industry have a coach and/or track their numbers on a daily basis. They know how many calls it takes for them to get a sale. This is why 10% are absolutely dominating. They are actually treating it like a real business, whereas, in real estate, most don’t,” said Brian Charlesworth, Founder and CEO of Sisu.

For years, coaches in the industry have been teaching their agents this process of tracking the specific activities that go into closing a deal. They measure activities such as contacts, appointments, and agreements signed in order to understand and improve their conversion ratios, which ultimately allows them to know exactly what activities are required to obtain their desired income. This granular approach helps real estate agents to increase their GCI by over 50%.

The problem that exists with this approach today is that tracking all of those numbers is tedious and messy. Agents have to spend extra hours logging their numbers into excel spreadsheets when they could be out closing more deals, and team leads are finding it difficult to gauge their agent’s performance in order to give feedback and help them grow. Sisu was born to simplify the process.

Sisu offers a web based platform for Teams and Brokerages (downloadable at as well as mobile capabilities. Individual users can download the Sisu App from the Apple or Google Play stores and then track calls at their desk or while on the road with the click of a button. When out in the field, they can mark appointments, listings, closings, etc. from their mobile device. Leaders can login from their desktop to gauge their team’s progress and all data is stored in the cloud to show each user’s daily, weekly, monthly, or annual progress. Real-time Scoreboards are displayed throughout offices to drive competition and increase productivity. Gamification features add an element of competition to the sales environment that allows users to compete and compare progress with their colleagues and with the Sisu Universe.

The Utah Life Real Estate Group at Keller Williams, in Salt Lake City, Utah, implemented a primitive version of Sisu starting last year. Sisu acted as an accountability coach. Agents set their desired income goals and then tracked numbers based on their statistical performance, while leaders helped them improve their processes in order to obtain the desired results. Applying this method, Utah Life saw a 100% growth in sales and is currently one of the top producing KW teams in the Utah real estate market.

Beyond solely assisting real estate agents in their sales progress, Sisu is also being used by loan officers and other sales professionals. “Our objective is to improve lives by empowering all salespeople with an accountability coach which will increase their production in a simple and fun way. Companies in the real estate and mortgage industries are poised to implement Sisu on a wide scale and we are excited to see their results,” said Charlesworth.

In a state where tech startups are revolutionizing the way organizations do marketing and sales, Sisu solves a significant problem for sales professionals and is a company to keep on your radar.

About Sisu

Swag Tools LLC, dba Sisu, is an accountability coach for salespeople. Sisu improves the lives of users by empowering them to achieve larger results while donating a percentage of profits to provide technology for elementary schools. The name Sisu is a Finnish concept that stands for determination, resilience, courage, and grit. The company was founded by Brian Charlesworth, an entrepreneur who has built multiple tech companies, including a software company providing Good Faith Estimate Data to the mortgage industry. The company launched in the app stores on June 21, 2017 and will roll out its full corporate software in the coming weeks.

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