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TFI Envision, Inc.

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Old World Industries and TFI Envision – A Colorful Match

Northbrook, IL, October 25, 2017 --( Old World Industries, LLC (OWI) selected TFI Envision, Inc. to create the introductory sales kit vehicle for an important new product line launch: the PEAK Original Equipment Technology™ Extended Life Antifreeze + Coolant. This new product line allows the import car owner to select the color and formulation of their car’s original equipment antifreeze / coolant.

TFI Envision created a custom designed sales kit to clearly demonstrate the point of difference for the product line: multiple variants for European or Asian vehicles in matching variant colors. To highlight this differentiator, the creative team at TFI Envision developed copy to reinforce this: “A Perfect Match for Every Vehicle.” The key visual of the stepped products set against a dramatic dark background highlights the variant colors.

The demonstrative sales kit included one sample full size product package variant; a 4 page sales brochure with up-front facts and unique selling points; a complete 2-sided application chart to quickly identify the European or Asian product that is right for each import vehicle; and branded premiums in matching colors of the new products to help stay front of mind of buyer.

The kit was sent as a ‘teaser’ to the purchasing teams at AutoZone, complete with new product benefits for the European or Asian vehicle owner.

The PEAK Original Equipment Technology™ Extended Life Antifreeze + Coolant products are now available at AutoZone.

Since 1975, TFI Envision, Inc. of Norwalk, CT, has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
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TFI Envision, Inc.
Elizabeth P. Ball

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