Business Directory, Press Releases, Jobs, Products, Services, Articles
Businesses Articles Press Releases Follow @PRcom
Press Release Pricing | News by Category | News by Country | News by US Region | Recent News | News on Your Site

Press Releases


Press Release

Share      Blog

Receive press releases from DataMaster: By Email PDF Version RSS Feeds:

Kevin White Takes Over as President and CEO of DataMaster

After an exhaustive executive search, DataMaster has selected Kevin White to become its president and CEO. Rick Lifferth is now the Chairman of the Board.

Layton, UT, December 05, 2017 --( DataMaster, the industry-leading appraisal data import software, is pleased to announce that Kevin White has joined the company as the new President and Chief Executive Officer. Kevin was selected for the post after an exhaustive executive search. Kevin is responsible for day-to-day operations of this expanding Real Estate Technology company.

Rick Lifferth, who is moving to an elevated role as Chairman of the Board spoke of White saying, “Kevin’s experience in bringing products to market successfully and seamlessly makes him a natural choice to bring new solutions to the appraisal market. DataMaster 6 is a fully updated platform built from the ground up, giving appraisers the right data at the right time to make the right decisions. Our new platform expands our capabilities and positions us on the cutting edge of real estate data software. Kevin’s vision will extend DataMaster’s leadership and build the company in the years to come.”

White is a 30-year veteran of sales, marketing, business development, channel development and sales operations, specializing in Enterprise and Cloud products. Prior to joining DataMaster, he was the Vice President of Partners and Channels at Apttus and Vice President of Strategic Business Development and Alliances at

A strong leader, White has held many leadership positions professionally and personally. Previous to, he led Field and Channel Marketing at SanDisk and, before the acquisition of Fusion-io, White headed Partner and Americas Marketing operations. He was also the Director of Development and Athletics at Snow College in Ephraim, Utah, where he was responsible for fundraising for athletics and the college as a whole. Other leadership posts include sales, marketing and business development positions at Novell and IBM. From 2004 – 2010, White served as Executive Director for the Zions Bank Top of the Mountains Bowl in Sandy, Utah. A former college quarterback, White also served as the President-Elect of the National Football Foundation and College Football Hall of Fame (Utah Chapter).

Speaking of this opportunity, White says “DataMaster has proven itself as an industry leader for appraisal data. The upcoming release of DataMaster 6 is the biggest step forward for DataMaster and our customers in nearly 20 years. DataMaster has the potential to become the standard for how appraisers work with data and complete their reports. With the opportunities to continue on the course set by Rick and his team, and with our potential to scale, we can broaden our reach throughout the real estate industry and delight our customers.”

White earned a dual-degree Bachelor of Arts in Mass Communications and Spanish from Utah State University. He also completed post-graduate work at Colorado State University in Fort Collins, Colorado and at Brigham Young University in Provo, Utah.

A dedicated husband and father, White is married to Tessa (Trinnaman) who serves as Senior Vice President of Human Resources at Vivint Solar. They are the proud parents of six children and one – soon to be two – grandchildren. When he is not working, you can find Kevin and Tessa on a river fly fishing, on the golf course or teaching young men in the Alpine, Utah area how to become future leaders.
Contact Information
Marty Hamilton

Click here to view the list of recent Press Releases from DataMaster
Promote Your Business