Denver, CO, March 05, 2008 --(PR.com
)-- Outskirts Press, Inc. (www.outskirtspress.com), the fastest-growing, full-service self-publishing company, today announced an exciting new marketing service for its authors, one that solves the age-old dilemma about how authors can best attract the media’s attention to their book.
The innovative new service, dubbed the PR Publicist, is like hiring a literary publicist for a single press release campaign, but for a fraction of the normal cost. The full-service marketing option begins with a standard press release emailed directly to the personal email in-boxes of book reviewers and editors in print, radio, television, trades, E-zines, syndicates, and wires locally, regionally and nationwide.
“One way to generate media interest in a new book is to send off a bunch of news releases and see if anyone bites,” Outskirts Press CEO Brent Sampson states. “While that’s still a good starting point, particularly for search engine optimization, most journalists and book publicists alike say a personal, professional follow-up phone call boosts a title’s chance of receiving coverage immensely. More coverage means more interest in your book – and that equals higher sales.”
Personal email delivery is just the beginning. Enter the PR Publicist, which conducts personal phone call follow-ups with key editors, beat writers, and reviewers to push the author’s press release. This increases the probability of coverage/interest. Recipients include top genre-specific reviewers, writers and editors, all of which are in a position to give a book priceless publicity in some of the country’s leading publications.
The combination of electronic press release distribution to over 21,000 national media contacts and personal phone call follow-up from the Publicist yields a marked increase in the bonafide media leads an author receives. Each individual lead is sent directly to the author along with suggestions from the Publicist about how to best follow-up.
“One of our authors, retired NBA All-Star Ricky Pierce, received 5 major interview requests and over 50 review leads within the first 72 hours of his PR Publicist campaign for his recently published book, Bouncing Billy,” states Sampson. “That’s like a kick-start in the marketing department.”
What would a publicity campaign be without a method for tracking results? As an included bonus, the PR Publicist adds an electronic clipping service so the author receives up-to-the-minute email notifications of any mention of the book’s title on the Internet.
The PR Publicist is just one part of an arsenal of powerful marketing options, from book videos to posters to global book tours, offered by the fastest-growing, full-service self-publishing company, Outskirts Press. For full details about the PR Publicist, visit www.outskirtspress.com/marketing/pr.php
About Outskirts Press, Inc.
Outskirts Press, Inc. offers full-service, custom self-publishing for authors seeking a cost-effective, fast, and flexible way to publish and distribute their books worldwide while retaining all their rights and full creative control. In 2007, the Denver Business Journal recognized Outskirts Press as the third fastest-growing privately-held company in Colorado, with a growth rate of 1,560 percent since 2004. Available for authors globally at www.outskirtspress.com and located on the outskirts of Denver, Colorado, Outskirts Press represents the future of book publishing, today.
Patricia F. Klier
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Orlando, FL 32811
Outskirts Press, Inc., 10940 S. Parker Rd - 515, Parker, Colorado 80134
http://outskirtspress.com — 1-888-OP-BOOKS