TFI Envision, Inc. Develops Promo Spot for PEAK® Coolant

Norwalk, CT, May 12, 2018 --( TFI Envision, Inc. was selected to develop a :30 Promo Spot for Old World Industries PEAK® Coolant.

PEAK® wants consumers to know how important it is to check your coolant on a regular basis. So important, they have likened it to getting a regular health screening from your doctor. To deliver this message, PEAK Coolant has enlisted the support of NHRA legend John Force, a recent honorary doctorate recipient, and call him “Dr. Coolant.” Dr. Coolant’s main role is to identify the potential emergencies that can arise from not checking coolant regularly.

TFI Envision created a promotional spot called, “The Physical.”

The physical is a consultation that “Dr. Coolant,” (John Force), is having with a patient. It is only revealed at the end that the patient is actually a car.

This irreverent spot capitalizes on the importance of frequent cooling system checks and the fun, outgoing personality of John Force.

At the end of the spot, Dr. Coolant hands the car a lollipop and says; “Now that wasn’t so bad, was it?”

The :30 Promo Spot is delivered at NHRA events across the country. The NHRA (National Hot Rod Association) is the largest auto racing organization in the world, founded it in 1951.

TFI Envision has also developed materials to implement the launch and support the campaign including sales launch kits, interactive at track display, digital advertising and PR.

You can view this video on the following YouTube page:

Since 1975, TFI Envision, Inc. of Norwalk, CT has specialized in developing strategic design and marketing solutions for branding, packaging, promotion, digital and corporate communications; helping organizations achieve their marketing and communication goals with compelling, consistent messaging that is on brand and on target.
TFI Envision, Inc.
Elizabeth P. Ball