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David Ciccarelli Presents Search Marketing in the Google Era at IT Week 2008

David Ciccarelli gives a crash course on Search Engine Marketing (SEM) and Search Engine Optimization (SEO) at the TechAlliance in London, Canada.

London, Canada, April 05, 2008 --( Esteemed web guru, David Ciccarelli, President and CEO of, will be presenting an overview of the techniques and resources available for increasing website visibility in the search engines for the TechAlliance.

During this session, participants will learn what search engines value in a webpage, how to construct a webpage and website in the optimum manner, and how to optimize the content for top ranking in search engine results. Participants will also be taught how to effectively identify and research appropriate keywords and keyword phrases.

Additionally, this session will introduce the concept of pay-per-click search engine advertising, measuring your return-on-investment through web analytics, and the niche strategy of Long Tail selling.

To learn more about the TechAlliance, visit:

To learn more about, see:

About TechAlliance
TechAlliance is a membership-based organization that exists to represent, support, and accelerate the growth of technology companies to the benefit of the entire regional economy. From high profile power networking events, which routinely attract over 150 of the region’s business, research and technology leaders, to informal relationship building, TechAlliance is committed to helping their members grow their business network. TechAlliance is committed to helping develop this region’s knowledge-based industries into a collective economic powerhouse.

Based in London, Canada, provides an online marketplace, facilitating transactions between business clients and voice-over professionals employing a comprehensive suite of web-based services. Clients that have worked at include NBC, ESPN, PBS, The History Channel, Reader's Digest, Comcast, Nortel Networks, Bell Canada, Microsoft, Cisco Systems, ING, Western Union, Ford, GM, Jaguar, US Army, the US Government and more.

Contact Information
Stephanie Ciccarelli
130-100 Collip Circle
London ON N6G 4X8
Phone: 519-858-5071 x 117
Contact: Stephanie Ciccarelli

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