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DECK 7 Interviews Jay Gaines, CMO and Research Fellow at Forrester

Jay shares insights about the audience-centric approach at SiriusDecisions.

San Diego, CA, February 07, 2020 --( DECK 7 recently had an opportunity to interview Jay Gaines who is the CMO and Research Fellow at Forrester, an American market research company that provides advice on existing and potential impact of technology, to its clients and the public.

Jay Gaines is passionate about great marketing leadership that drives innovation, positive transformation, and measurable results. His career spans more than 20 years in a variety of b-to-b industries, and his experience includes organizational design and leadership, marketing strategy and planning, marketing budget and operations management, demand creation, sales and marketing alignment, and digital strategy.

Recognized as a top 10 CMO in 2019 by The Silicon Review, Jay has held executive-level marketing and business development positions at both well-established and startup b-to-b companies where he consistently transformed marketing organizations to achieve significant and measurable business contribution.

Prior to SiriusDecisions, Jay was chief marketing officer at EDR, a b-to-b information company, where he led all marketing, communications, market research, and events activities across the company’s six business divisions. Before that, he was vice president of digital marketing and privacy at META Group where he had global responsibility for all aspects of digital marketing strategy, advertising, Web site development and management, privacy practices and online business development. Jay was also director of business development and online marketing for EDGAR online, and head of marketing development at Times Mirror Magazines.

About DECK 7:

DECK 7 is a digital marketing, lead generation and media services company consisting of 300 marketing mavens, data science experts and martech engineers who deliver services to our clients worldwide. Headquartered in San Diego, we orchestrate and execute over 2800 campaigns each year for brands, agencies and martech platforms. Contact us at
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DECK 7, Inc.
Suraj Sharma

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