Holiday Travel of America (HTOA, Inc.) Announces Appointment of New Vice President of Sales and Marketing

Carlsbad, CA, April 23, 2008 --(PR.com)-- Holiday Travel of America (HTOA, Inc.) announced the appointment of Ron Butler as corporate Vice President of Sales and Marketing.

Mr. Butler has been a distinguished sales and marketing management executive for over 25 years and has worked for many notable companies such as Nissan Motor Corporation, International Harvester (SOLAR), Pioneer Electronics, Panasonic and the Eastman Kodak Company.

In his new capacity with Holiday Travel, Ron will be responsible for providing vision, leadership and structure for the sales and marketing operations of the company. This will include an expansion of the direct sales operation and reseller/distributor channel organization as well as the development of new markets and applications for the company’s travel incentive and premium products.

“We are very pleased and excited to have Ron join the company. His broad based sales and marketing experience, both domestically and internationally, will help drive new initiatives and greatly contribute to the continued growth and success of the company” said Rich Romanello, CEO and President of HTOA, Inc.

Holiday Travel of America (HTOA, Inc.), established in 1988, has continually developed high perceived value travel incentives and is a recognized leader and standard-setter in the incentive travel industry. Featured travel incentives available from HTOA, Inc. include: “A Suite Week” (www.asuiteweek.com); “A Holiday Adventure” (www.aholidayadventure.com); “A Holiday Adventure, Land, Sea and Air” (www.holidayadventureslsa.com); “Holiday Passports” (www.holidaypassports.com) and; “A FASTTRACK Promotion” (www.afasttrackpromotion.com). Additional travel incentives and “specials” can be reviewed online at www.htoa.com.

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