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Online Retailer Shortcuts: Automating Product Feeds to Multiple Shopping Sites


Ft. Lauderdale, FL, May 23, 2008 --(PR.com)-- With the growing share of internet sales coming from comparison shopping sites, many retailers and search engine marketing firms are enlisting the help of data feed management firms to automate the process of data feed submission. One such firm, GoDataFeed.com, offers a self-managed, web-based solution for online retailers and marketers looking to automate data feed submission to more than 40 shopping sites.

As more consumers turn to comparison shopping sites to surf for the best deals, more online retailers are participating in a variety of pay-per-click programs offered by sites like Shopzilla, NexTag, Google Base as well as cost-per-sale sites like Jellyfish. Many are quickly discovering that the amount of time and manpower necessary to prepare and submit their product data to multiple sites can be cost-prohibitive and better spent on more productive activities.

“Using GoDataFeed has made it much easier for CoffeeCakes.com to consistently promote our products in numerous shopping engines,” says Sherry Comes, President of CoffeCakes.com. “We are starting to see some amazing sales results: doubling our sales the first week and tripling our sales the second week compared to last year-- we can now focus our time on product placement, keywords and content and not on each shopping engines’ template-- what a time saver for us.”

Recently, GoDataFeed integrated their software with eCommerce platforms including Yahoo! Store, Volusion and ShopSite, making it easy for merchants to immediately import their product data into the GoDataFeed system.

“Our goal is to empower online retailers and those who manage their marketing efforts by giving them the tools to properly prepare and submit their products to the various shopping engines,” said Ro Grosman, GoDataFeed’s President and founder. “Once merchants are set up on GoDataFeed, their data feeds are completely automated and optimized—they only need to focus on monitoring their performance and deciding which shopping engines are right for their store.”

Search engine marketing firms, such as Texas-based WebDex, are also using data feed management services to better serve online retailers. “Partnering with GoDataFeed allows us to easily market our clients’ products to companies such as Shopzilla, NexTag, PriceGrabber and others, complementing our search engine optimization and internet marketing efforts,” said Stephen Gonzales of WebDex. “GoDataFeed simplifies product submission while providing analytic features to determine best sellers and shopping sites for our clients.”

Many online retailers list on comparison shopping sites because they are a growing platform to reach highly motivated buyers. Studies indicate that they also convert at a higher rate than standard search engines and enhance search engine optimization efforts.

GoDataFeed’s Tips for Optimizing Data Feeds:

- Advertise the most profitable products in the right engines.
Online merchants should research engine categories to decide the closest match to their product line as some sites are more appropriate for specific niches. Wine merchants, for instance, market their wines to comparison shopping sites that specialize in wine sales.

- Maximize profitable orders by proactively managing shopping channels
Retailers should routinely review performance reports, looking at profit margins for each product. They should focus on best sellers while paying attention to peak sales and seasonal item trends.

- Minimize click costs by removing products that have low or unprofitable margins
Merchants should modify bidding by assessing product performance and bidding higher on best sellers, placing low bids on average sellers, and placing zero bids, if applicable, on the lowest sellers.

About GoDataFeed.com
GoDataFeed web-based software simplifies the process of automating, optimizing and analyzing shopping feeds. It empowers online retailers and marketers by providing an affordable, time-saving tool to increase traffic and visibility on more than 40 comparison shopping sites and affiliate networks.

The GoDataFeed team has been developing eCommerce solutions for online retailers since 2000. Responding to the popularity of shopping channels, the GoDataFeed team combined its collective knowledge of best ecommerce practices to create a single, user-friendly application that manages the entire product feed process. Serving small to medium size businesses, as well as search engine optimization and marketing firms, GoDataFeed caters to the unique demands of each company.

Media Contact:
Lin Grosman
Email: lgrosman@godatafeed.com
Tel: 954-472-3400

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Contact Information
www.GoDataFeed.com
Lin Grosman
954-472-3400
Contact
www.GoDataFeed.com

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