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Emantras Partners with Odyssey Press to Implement REED Platform

REED users will have the opportunity to order professional quality print versions of full edition books and journals, along with individual book chapters or journal articles.

Fremont, CA, June 12, 2008 --( Emantras, a leading digital education and learning enhancement company announced its partnership with Odyssey Press Inc. Odyssey Press, a leading digital printer will add an on-demand print option for end users of the REED platform. REED users will have the opportunity to order professional quality print versions of full edition books and journals, along with individual book chapters or journal articles.

Emantras’ REED platform helps publishers create and manage digital content cost effectively, rapidly, and without having to bear the burden of a captive technology team. REED allows publishers to take advantage of true XML tagged content and exploit the various commercial options these digital technologies afford. The REED platform also provides tools to create a true learning environment. The highly secure custom reader incorporates several learning workflow features, along with collaborative tools such as blogging and instructors notes. Instructors or directors of education have the ability to deliver class notes, video, PowerPoint slides, links to courseware, and other relevant media directly to a student at the point of reference within the chapters of an e-book or e-journal.

Odyssey now offers printing service as an optional added feature to REED clients and the end user interface. Consumers can now choose to order printed copies of e-books and e-journals with a single click. Teachers can order copies for their class, resident directors can order copies of articles that they would like their medical residents to study at or use for a “Grand Rounds” presentation.

“We are delighted to have Odyssey Press as a partner. Odyssey’s print feature will augment the existing educational environment within the REED platform. The option to have professional print quality versions of the e-books available to the end user is a win-win for publishers as well. A publisher no longer needs to print and store high levels of inventory, or worry about worry about managing the reprinting of their books. Odyssey’s on-demand service will take care of these burdens and provide new revenue sources for the publisher” - Michael Medina, Director STM Publishing at Emantras.

“Odyssey Press is pleased to partner with Emantras to offer its’ online eCommerce enabled systems to Reed platform users. With today’s continued migration to online delivery, print remains a key element and revenue component of a publishers’ business. Print may no longer be the central delivery channel, however it remains an important option for authors, librarians, and readers. Odyssey’s EzReprint™, EzSubscription™ and EzFulfillment™ systems enable online publishers to cost effectively meet the content delivery expectations of all end users from within the Reed platform”. – Kevin Pirkey, Vice President at Odyssey Press Inc.

Meet them at the AAUP annual meeting (June26-29) in Montréal, Canada to discuss more about the distinctive features of REED and other cutting edge products from Emantras.


About Emantras:
Emantras is a leading digital education and performance improvement company, delivering comprehensive and versatile educational solutions with world-class training options to enterprises seeking to excel. Emantras provides engaging and user-centric learning experiences that enable effective knowledge propagation through integrated digital and mobile solutions. Backed with years of experience, combining learning techniques and technology, Emantras provides pioneering, reliable, and transparent solutions, on time and on budget.

About Odyssey Press Inc.:
Odyssey Press Inc. is the Original ultrashort run digital printer celebrating its’ 20th year of innovation. They specialize in the progressive use of technology, and produce books, journals, and article reprints in quantities of one to 100,000 copies. From their facility in Gonic, New Hampshire, they provide comprehensive online eCommerce systems that integrate online publications with on-demand print production services. Odyssey Press is also a member of the International Printers Network (IPN) offering global distribute-and-print services throughout the world.
Contact Information
Emantras Inc
Vinod Krishnan

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