New York, NY, July 18, 2008 --(PR.com
)-- St. Vincent’s Medical Center in Bridgeport, CT is widely acclaimed within the medical community for its top-ranked quality of care, especially in the demanding field of cardiac treatment. But their story wasn’t being told effectively. To successfully compete with Yale New Haven and Bridgeport Hospitals, the two other major medical centers in its primary market, St. Vincent’s needed a marketing program that would build patient loyalty and keep its beds filled.
St. Vincent’s chose Pisarkiewicz Mazur & Co, the award-winning New York branding firm, to help them accomplish their goals and deliver long-term results. PM & CO developed a bold and engaging ad slogan that capitalizes on St. Vincent’s high rankings within its market area: “We’re #1 with patients, because patients are #1 with us.”
To promote the new campaign, PM & CO developed a three-prong approach. First, they designed a bright, appealing new look and feel, combining high-tech with high-touch, for St. Vincent’s marketing materials and carried it through a wide range of vehicles including the hospital’s quarterly news magazine and a series of print ads targeted specifically for key market segments. PM & CO then designed a hard-hitting awareness brochure and multimedia presentation to help St. Vincent’s communicate the hospital’s many achievements and leadership stature in its PR and outreach, fund-raising and doctor recruitment efforts. PM & CO also developed a TV ad campaign which focuses on St. Vincent’s dominant market position in the areas of cardiac care, joint replacement and stroke.
The new branding and marketing program has led to increases in patient census, and patients prefer St. Vincent’s over other major hospitals in their highly competitive market area. Specifically, St. Vincent’s has seen a 9% increase in medical and surgical patients and a 9% increase in noninvasive cardiac procedures. Antenatal procedures for mothers and babies are also up 8%.
Differentiating St. Vincent’s from other hospitals in their market required the proprietary approach that PM & CO employs — Inform, Inspire, Explore, Realize. PM & CO utilized research, intuition, vision and creativity to succeed in St. Vincent’s mission. The new initiatives and breakthrough technologies used by the hospital were matched by the forward thinking and execution of PM & CO’s branding and marketing of the center.
About Pisarkiewicz Mazur & Co
Founded in 1979, Pisarkiewicz Mazur & Co is an internationally recognized, full-service agency, providing business solutions to a range of clients in the entertainment, financial services, healthcare, and non-profit sectors, including Calvary Hospital, American Cancer Society, Hearst Publishing Group, RBC Capital Markets, The Bank of New York, and the Brooklyn Public Library.
About St. Vincent’s Hospital
St. Vincent's Medical Center is located in Bridgeport, Connecticut and serves Southwestern Connecticut and Westchester County, New York. It is a major acute care hospital with 397 beds and recognized as one of the top 100 heart hospitals in the United States. St. Vincent’s has an active medical staff of 450 physicians, practicing in more than 50 specialties and subspecialties.
St. Vincent's is a member of Ascension Health.