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MarketingExperiments to Conduct Live PPC Ads Optimizations Online

MarketingExperiments Will Host Live PPC Ads Optimizations Online on Wednesday, July 30, 2008. Free Web Clinic Demonstrates Proven Best Practices for eCommerce Sites.

Jacksonville Beach, FL, July 30, 2008 --( MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, announced a special Web clinic on optimizing pay-per-click ads. The one-hour, live Webinar will be held on Wednesday, July 30, 2008, at 4 p.m. EST. Participation in the web clinic is free and open to everyone who registers using the following link:

MarketingExperiments invited subscribers of the MarketingExperiments Journal to submit their pay-per-click ad for an opportunity to be optimized live by expert researchers. The scientists at MarketingExperiments will provide attendees with specific feedback, tactics, and strategies attendees can apply immediately to improve PPC ad clicks and landing page conversions. The team will also explore how a previous live optimization attendee increased PPC conversions by 300% — and cut costs by 69%.

Past attendees of MarketingExperiments web clinics have shared the following comments:

“Yours is the best hard information given free on the Net. It always corresponds with our own findings — and that’s the highest praise we can give!” — Peter Hobday, Managing Director, Subscriptions Strategy Ltd

“I really like what I’ve been learning in the webinars, and hope to sign up for your landing page optimization course or another of your courses in the near future.” — Bob Walker, Corporate Communications Manager, Delta Dental of Wisconsin

“As someone that’s been involved in a Web startup for about a year, I’ve found the Web Clinics to be extremely useful. The Clinic about landing page optimization came at the perfect time for me.” — Haley Lovett, Audience Development and Interaction, Finding Dulcinea

People who register for this free web clinic will automatically receive a complimentary subscription to MarketingExperiments Journal.

About MarketingExperiments

MarketingExperiments,, is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as The New York Times, Reuters Group, and Car & Driver. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the MarketingExperiments Journal and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

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Tabbatha Marcus

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