WWE Hall of Famer Tito Santana and Daytoon Distributors Launch “The Champion's Choice”
Daytoon's Legend in Residence brings a ring-tested code of discipline to how its customers raise a glass.
Wilmington, NC, October 02, 2026 --(PR.com)-- Daytoon Distributors, Inc., the family-owned spirits distributor headquartered in Wilmington, today announced The Champion's Choice, a responsible-enjoyment pledge led by WWE Hall of Famer Tito Santana. The Champion's Choice will run across Daytoon's full portfolio — Blue Shark Vodka, Equalise Flavored Vodka, Chactun Tequila, and Stede’s Caribbean Rum — in retail and on-premise accounts on the Eastern Seaboard.
Santana, who serves as Daytoon's Legend in Residence, spent more than two decades in a sport that demanded discipline, physical conditioning, and respect for his own limits. The Champion's Choice carries that same mindset out of the ring and onto the table: where great nights are measured by the memories made, not by how many drinks were poured.
"Being a champion isn't about drinking more. It's about making smart decisions," said Santana. "Every match has a winner — every evening should too."
The Champion's Choice
1. Respect yourself.
2. Sip slowly. Savor the quality.
3. Eat while you drink and know your limit.
4. Alternate with water.
5. Know when to call it a night.
6. Respect your friends.
7. Never drink and drive.
"Tito has never been a spokesman for us — he's part of the family," said Mark Bloomquist, CEO of Daytoon Distributors. "Our brands are built to be savored, and nobody makes that case with more credibility than a man who earned his place in the Hall of Fame. The Champion's Choice says out loud what we believe about how our spirits should be enjoyed."
The Champion's Choice will appear on table tents, coasters, and end-cap displays at participating retail and on-premise accounts, and in a short-form video series featuring Santana on Daytoon brand social channels. Santana will also share the Champion's Choice in person at tastings and signing events beginning in early 2027.
About Tito Santana
Tito Santana, born Merced Solis in Mission, Texas, is one of the most respected figures in professional wrestling history. A two-time Intercontinental Champion and former Tag Team Champion, he was inducted into the WWE Hall of Fame in 2004. Santana serves as Legend in Residence for Daytoon Distributors, where he is "The Legacy Curator" for Blue Shark Vodka and "El Guerrero" for Chactun Tequila.
About Daytoon Distributors, Inc.
Daytoon Distributors, Inc. is a family-owned spirits distribution company headquartered in Wilmington, North Carolina. Its portfolio includes Blue Shark Vodka, an ultra-premium vodka; Equalise Flavored Vodka; Chactun Tequila; and Stede's Caribbean Rum. Daytoon serves retail and on-premise accounts on the east coast of America.
Please enjoy responsibly.
Santana, who serves as Daytoon's Legend in Residence, spent more than two decades in a sport that demanded discipline, physical conditioning, and respect for his own limits. The Champion's Choice carries that same mindset out of the ring and onto the table: where great nights are measured by the memories made, not by how many drinks were poured.
"Being a champion isn't about drinking more. It's about making smart decisions," said Santana. "Every match has a winner — every evening should too."
The Champion's Choice
1. Respect yourself.
2. Sip slowly. Savor the quality.
3. Eat while you drink and know your limit.
4. Alternate with water.
5. Know when to call it a night.
6. Respect your friends.
7. Never drink and drive.
"Tito has never been a spokesman for us — he's part of the family," said Mark Bloomquist, CEO of Daytoon Distributors. "Our brands are built to be savored, and nobody makes that case with more credibility than a man who earned his place in the Hall of Fame. The Champion's Choice says out loud what we believe about how our spirits should be enjoyed."
The Champion's Choice will appear on table tents, coasters, and end-cap displays at participating retail and on-premise accounts, and in a short-form video series featuring Santana on Daytoon brand social channels. Santana will also share the Champion's Choice in person at tastings and signing events beginning in early 2027.
About Tito Santana
Tito Santana, born Merced Solis in Mission, Texas, is one of the most respected figures in professional wrestling history. A two-time Intercontinental Champion and former Tag Team Champion, he was inducted into the WWE Hall of Fame in 2004. Santana serves as Legend in Residence for Daytoon Distributors, where he is "The Legacy Curator" for Blue Shark Vodka and "El Guerrero" for Chactun Tequila.
About Daytoon Distributors, Inc.
Daytoon Distributors, Inc. is a family-owned spirits distribution company headquartered in Wilmington, North Carolina. Its portfolio includes Blue Shark Vodka, an ultra-premium vodka; Equalise Flavored Vodka; Chactun Tequila; and Stede's Caribbean Rum. Daytoon serves retail and on-premise accounts on the east coast of America.
Please enjoy responsibly.
Contact
Daytoon Distributors, Inc.
Mark Bloomquist
336-420-8060
www.bluesharkvodka.com
bloomy99@aol.com
Mark Bloomquist
336-420-8060
www.bluesharkvodka.com
bloomy99@aol.com
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