Singulus Surgical Innovations Announces Appointment of Steve Seger as Chief Commercial Officer
Palm Harbor, FL, October 01, 2026 --(PR.com)-- Singulus Surgical Innovations, the leading maker of single-use, digital arthroscopes, today announced the appointment of Steve Seger as Chief Commercial Officer. Mr. Seger will lead the company's commercial strategy, including sales, marketing, and customer partnerships, as Singulus expands access to its Pr4K single-use platform nationwide.
Mr. Seger brings more than 25 years of healthcare commercial leadership to the role, with deep experience in orthopedics and recent experience in bringing single-use surgical technology to market. He served as Chief Commercial Officer of OrthoSensor, where he built the company's full sales and marketing organization and led its international expansion through its acquisition by Stryker. He most recently led commercialization of single-use orthopedic power instruments at Insurgical, and previously served as Vice President of Sales for Avanos Medical's orthopedic pain franchises, and as Vice President of North American Sales at Wright Medical Technology/MicroPort. He holds an MBA from Texas Christian University and a BBA in finance and marketing from the University of Texas at Austin.
"Single-use technology is where orthopedic surgery is headed, and Singulus is ahead of the curve with a 4K scope that is sterile, consistent, and ready out of the box," said Mr. Seger. "The clinical case is proven. My job is to get the Pristine Scope into more operating rooms, and I'm excited to build the commercial engine to do it."
"Steve has built and led commercial teams across orthopedics for 25 years, and he knows how to take innovative surgical technology from launch to scale," said Rich McKillop, CEO of Singulus Surgical Innovations. "With Steve driving our commercial growth, we have the leadership in place to bring the Pristine Scope to surgeons and surgery centers across the country."
About Pristine Surgical:
Singulus Surgical Innovations is a medical device company with a mission to simplify arthroscopy. The company complements its single-use digital arthroscopes with its Pristine Connect™ cloud-based software suite to make minimally invasive visualization more efficient, consistent, and safe. Singulus Surgical sells its products via subscription with transparent pricing and automated inventory management, delivering improved workflow and reduced costs to the endoscopy suite.
The company is headquartered in Palm Harbor, Florida.
For more information, visit pristinesurgical.com, find the company on LinkedIn, Facebook, and Instagram, or contact us at marketing@singulussurg.com.
Mr. Seger brings more than 25 years of healthcare commercial leadership to the role, with deep experience in orthopedics and recent experience in bringing single-use surgical technology to market. He served as Chief Commercial Officer of OrthoSensor, where he built the company's full sales and marketing organization and led its international expansion through its acquisition by Stryker. He most recently led commercialization of single-use orthopedic power instruments at Insurgical, and previously served as Vice President of Sales for Avanos Medical's orthopedic pain franchises, and as Vice President of North American Sales at Wright Medical Technology/MicroPort. He holds an MBA from Texas Christian University and a BBA in finance and marketing from the University of Texas at Austin.
"Single-use technology is where orthopedic surgery is headed, and Singulus is ahead of the curve with a 4K scope that is sterile, consistent, and ready out of the box," said Mr. Seger. "The clinical case is proven. My job is to get the Pristine Scope into more operating rooms, and I'm excited to build the commercial engine to do it."
"Steve has built and led commercial teams across orthopedics for 25 years, and he knows how to take innovative surgical technology from launch to scale," said Rich McKillop, CEO of Singulus Surgical Innovations. "With Steve driving our commercial growth, we have the leadership in place to bring the Pristine Scope to surgeons and surgery centers across the country."
About Pristine Surgical:
Singulus Surgical Innovations is a medical device company with a mission to simplify arthroscopy. The company complements its single-use digital arthroscopes with its Pristine Connect™ cloud-based software suite to make minimally invasive visualization more efficient, consistent, and safe. Singulus Surgical sells its products via subscription with transparent pricing and automated inventory management, delivering improved workflow and reduced costs to the endoscopy suite.
The company is headquartered in Palm Harbor, Florida.
For more information, visit pristinesurgical.com, find the company on LinkedIn, Facebook, and Instagram, or contact us at marketing@singulussurg.com.
Contact
Singulus Surgical Innovations
Rich McKillop
888-304-0004
www.pristinesurgical.com
Rich McKillop
888-304-0004
www.pristinesurgical.com
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