State College, PA, August 03, 2008 --(PR.com
)-- When the privately-held Shaner companies, with more than $400 million in annual sales and $1 billion in assets under management, went shopping for an advertising and PR agency to serve their diverse business units in the lodging, energy and professional services sectors, they knew exactly what they wanted: an innovative, agile, business-savvy firm, with its collective finger squarely on the pulse of the market right now…and two years down the road.
Nine months after being named Shaner’s agency-of-record, JLS Creative Solutions LLC (www.jlscreativesolutions.com), an award-winning, full-service advertising firm specializing in video, interactive, public relations and print media services is already delivering measurable success to Shaner’s hotel and hospitality operations.
“We’re deeply honored by Shaner’s confidence in our work, and deeply committed to helping them to continue the significant growth their core businesses are enjoying under market conditions that are adversely impacting others,” said Vince Mannino, Chief Business Development Officer for JLS Creative Solutions. “By utilizing the full spectrum of JLS’ capabilities to get their message out, Shaner is already earning significant returns on their advertising investments with JLS. “
“Our work for Shaner spans the gamut from advanced branding, digital video and TV production, web-based social media and public relations campaigns,” continued Mannino. “In addition to the cutting-edge digital content creation and viral distribution, JLS is also providing Shaner with a complete portfolio of traditional, legacy media services, including strategic media planning and buying, as well as graphic design and print production.”
“In the current challenging economic climate, many hoteliers have reduced their media reach in the face of challenging budgets. As we anticipated this change, we intensified our media efforts, especially in our leisure-driven markets. The initiatives developed with JLS enabled us to significantly increase our market share, with corresponding increases in revenue that delivered returns on investment that were higher than those targeted,” said Robert Spraker, Corporate Director of Sales and Marketing for Shaner Hotel Group.
“Our video and TV campaigns have been successful for our clients out of the gate,” said Justin M. Holt, Producer/Director of Video and Photography for JLS Creative Solutions. A JLS-produced 30-second television commercial, (a general hotel branding spot) for Intercontinental Hotel Group’s Cromwell, CT-based Crowne Plaza Cromwell, won a 2008 Telly Award for excellence. "We have received a 12X return on our original investment in advertising services with JLS Creative Solutions,” said Patricia Strazzulla, Director of Sales for the Crowne Plaza Cromwell.
Two subsequent JLS –produced TV spots, a spec footwear commercial for Adidas, and an internal branding spot, entitled Make an Impression, each won a 2008 Videographer Award of Distinction and Award of Excellence, respectively.
By strategically adapting and re-purposing original creative content, optimizing it for many different distribution platforms, from roadside billboards to websites like Boston.com, Facebook and even the new Apple 3G iPhone, JLS delivers exceptional results and rapid ROI to its clients.
When JLS quotes their agency motto “Make an Impression,” you know they mean business.
For more information on JLS Creative Solutions, visit them online at: http://www.JLSCreativeSolutions.com
For more information on Shaner, visit them online at: http://www.ShanerCorp.com