C.E.D. Entertainment Distribution, Inc.
C.E.D. Entertainment Distribution, Inc.

C.E.D. Entertainment Signs Mystic Records for Distribution

C.E.D. Entertainment Distribution, Inc. Signs New Label.

Winter Park, FL, April 28, 2006 --(PR.com)-- C.E.D. Entertainment Distribution Inc., an independent distributor of Music, Video, Movies and DVD, announced yesterday that it has signed an exclusive distribution deal with Mystic Records with the release of Reggae artist Victor Essiet and The Mandators. Nigerian Reggae superstar, Victor Essiet, releases his long awaited new studio CD, ONE LOVE ONE WORLD on July 4th. It boasts the talents of Jamaican Grammy-winning duo Sly Dunbar and Robbie Shakespeare, whose creative fusion is respected and sought after by artists of every musical genre. The albums 18 tracks include two infectious Marley covers, “Dem Belly Full” and “Mi Friends (Duppy Conqueror),” in riveting, respectful and revelatory new versions. "You have to be really good to cover Marley tracks," said reggae historian Roger Steffens, upon hearing the songs, "and Victor really nails them beautifully." "Conscious Party's" bouncy, catchy beat will definitely keep the party rockin', while "Care" reflects the spirituality of the artist. "Belly Full" and other tracks, including late-60s Jamaican classic "Come Back Darling" and "Mi Friends (Duppy Conqueror)," as well as other great songs on this 18 track album, round out this winning production of diverse sounds.

"Jah is always there to give us the power and strength to carry on," says Nigerian reggae hit maker, Victor Essiet. Already an established star in his African homeland, with an award-winning platinum album and stadium size sell-out concerts, Essiet sought asylum from the dire political turmoil in his home country, and established an impressive presence in America in the late '90s.

His discovery in America was assisted by reggae historian and BEAT Magazine co-founder Roger Steffens, who had actually compiled a tape of Victor's music even though the two had never had met or spoken. Steffens forwarded the tape to Heartbeat Records. Victor says, "That is how I got my deal with Heartbeat, which finally introduced my work to the North American market. They released an album called Power of the People, which was a compilation of my hits in Nigeria and throughout Africa."

The debut album of his career, back home, was released by Polygram/Europe. Fittingly entitled Crisis, it became an instant hit in Nigeria and heralded the beginnings of Victor's success. This talented brother has not only risen above the political and social odds of his homeland, but he has transcended all musical barriers to become an eminent and celebrated national luminary.

Back in America in 1998, Victor released his second album, his first to be recorded in America, Crucial, for Los Angeles based Mystic Records. He began relentless touring of America and Canada, creating a loyal following of world beat music lovers. His charismatic presence and impressive and dynamic performances earned him the Best New Entertainer Award from the International Reggae and World Music Awards in Atlanta. After three years of roadwork, he took a brief hiatus to begin work on a new, exciting direction in his music, which would unite him with Jamaica's most celebrated rhythm section, Sly and Robbie, for a month of hard work in studios in L.A. and Miami's Circle House Recording Studios in the summer of 2005.

The new CD project which came out of those energized sessions is called One Love, One World, his regal, soon to be released new album in summer of 2006. It boasts the talents of Jamaican Grammy-winning duo Sly Dunbar and Robbie Shakespeare, whose creative fusion is respected and sought after by artists of every musical genre. The album tracks include two infectious Marley covers, "Dem Belly Full" and "Mi Friend (Duppy Conqueror)," in riveting, respectful and revelatory new versions. "You have to be really good to cover Marley tracks," said Steffens, upon hearing the songs, "and Victor really nails them beautifully." "Conscious Party's" bouncy, catchy beat will definitely keep the party rockin', while "Care" reflects the spirituality of the artist. "Belly Full" and other tracks, including late-60s Jamaican classic "Come Back Darling" and "Mi Friend," as well as other great songs on this 13 track album, round out this winning production of diverse sounds. A music video for "Conscious Party" has been filmed already by the prestigious production company, The Mine. Always focused on perfection and substance rather than hype, Victor knows for certain that "music is a vehicle for positive messages."

Stay tuned for more C.E.D. Entertainment Distribution news… www.cedentertainment.com

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