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Evaluate It by SQM

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Do Ratings Really Matter?

Hotel rating programs are considered to be influential in attracting customers but a recent survey by SQM may show otherwise.

Toronto, Canada, August 08, 2008 --( Many establishments across the country have hotel rating programs such as AAA, Mobil Travel Guide, Michelin, Canada Select, Green Key and Access Canada. The rating criteria for these programs are based on features such as amenities, cleanliness, location, comfort, service, and value.

Ultimately, such programs are considered the determining factor that influences and attracts customers.

In a recent survey of over 1,000 Canadians, 85% indicated that a hotel rating program does not impact their choice of hotels or accommodations. This is surprising as rating programs are in place to give a competitive edge and enhance hotel appeal.

It seems that ratings are not as important as they are perceived to be.

MyShop by SQM is a division of SQM that conducts market research. MyShop by SQM is a new and exciting concept that allows small and medium-sized businesses to easily operate their own Mystery Shopping Program. MyShop uses state of the art market research procedures and technology to offer programs at an affordable price. The easy-to-use website allows a business owner to sign up in three simple steps: register as a user, build your own program and then login to pick up your results. Access to this online market research service, is a cost-effective way to monitor and improve your company's productivity, efficiency, customer service, and ultimately, profitability. MyShop by SQM gives you the necessary information to successfully run your company in the increasingly competitive business world.

For additional information, please visit the website at or contact:

Mr. David Lipton
Sensors Quality Management Inc.
895 Don Mills Road
Suite 400, Tower 2
Toronto, ON M3C 1W3
Phone: 416-444-4491
Fax: 416-444-2422

Contact Information
Evaluate It by SQM
Roberto Damiani

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