MarketingExperiments to Conduct Live PPC Ads Optimizations Part II Online

MarketingExperiments Will Host Optimizing PPC Ads, Part II (LIVE) on Wednesday, August 13, 2008. Free Follow-Up Web Clinic Will Address Your Specific PPC Questions with an Expanded Q&A.

Jacksonville Beach, FL, August 09, 2008 --( MarketingExperiments, a research laboratory dedicated to discovering “what really works” in marketing, announced “Optimizing PPC Ads, Part II” as a follow-up to the last live optimization clinic on PPC campaigns. The one-hour, live Webinar, will be held on Wednesday, August 13, 2008, at 4 p.m. EST. Participation in the web clinic is free and open to everyone who registers using the following link:

Due to the overwhelming response, MarketingExperiments’ panel of expert researchers will conduct this follow-up live optimization clinic to cover additional areas, paid-search ads and landing pages. MarketingExperiments’ scientists will explore the two types of relevance vital to paid-search success, optimize a new slate of search ads and landing pages, and address specific PPC questions with an expanded Q&A. Attendees will learn how to optimize their campaigns with specific feedback, tactics, and strategies that can be applied immediately.

Annie Cushing, Web producer for “Layers” magazine (, had this to say about MarketingExperiments’ last optimization clinic: "That webinar was, hands down, the best I've ever attended. Very, very helpful. Usually I'm looking at my watch about halfway through a webinar and getting distracted ... But with this webinar, I was enraptured with the way they deconstructed the different participants' websites. It was a challenge to try to find the pain points in the landing pages before the presenters did, which kept me engaged the whole time. When I realized it was almost 5:00, I was actually disappointed."

People who register for this free web clinic will automatically receive a complimentary subscription to “MarketingExperiments Journal”.

About MarketingExperiments
MarketingExperiments,, is a research laboratory dedicated to discovering “what really works” in marketing. The MarketingExperiments Lab tests every conceivable methodology to determine which online strategies and tactics are the most successful at improving conversion, driving traffic, and selling product. MarketingExperiments also conducts real-time marketing experiments with research partners such as “The New York Times”, Reuters Group, and “Car & Driver”. Scientists at MarketingExperiments have developed patent-pending methodologies which allow its partners to achieve significant conversion gains in their marketing efforts. The findings from these experiments are regularly published in the “MarketingExperiments Journal” and broadcast via online briefings. MarketingExperiments, along with MarketingSherpa and InTouch, is part of the MECLABS Group.

Tabbatha Marcus