Boy Butter Premieres “The Beach Cowboy” TV Commercial During Season 18 of RuPaul’s Drag Race
Boy Butter, the longtime personal lubricant brand, is premiering its newest television commercial, The Beach Cowboy, debuting during Season 18 of RuPaul’s Drag Race on MTV. The sun-drenched spot stars model and social media standout Matthew Dubbe and celebrates modern masculine beauty, confidence, and sex-positive self-expression, while airing nationally across major networks including CNBC, Fox Business, ESPN, and Fox Sports. - December 31, 2025
Boy Butter Makes TV History with Gay Love Story
Boy Butter unveils "Chateau D’Amour," touted as the most romantic TV ad in history, featuring a gay love story trilogy. With a grand production and high budget, the thirty-second spot debuts on RuPaul’s Drag Race, expanding to CNBC, Fox Business, ESPN, Fox Sports, and NFL Network. - January 05, 2024
Boy Butter Celebrates Pride on UFC Fight Night
This Pride month Boy Butter makes history as first LGBTQ+ Pride Campaign to ever run on ESPN. - June 17, 2021