New Study: 36% of Americans Have Punished a Brand for Using AI — and the Wealthiest Customers Punish Hardest
A new SegmentOS study of 1,017 U.S. consumers finds that 36% have penalized a brand for using AI in the past six months, and 68% would choose a "human-made" product over an identical "AI-made" one at the same price. The backlash is strongest among the youngest and highest-earning customers. - June 24, 2026
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