New Experiment: Adding "AI-Powered" to a Product Made Consumers Want to Pay About a Quarter Less
A SegmentOS experiment with 265 U.S. adults found the same app, relabeled "AI-powered," saw willingness to pay drop about 25% (median $13 to $10). Trust and intent to try did not change. The AI label acted as a discount, not a premium. - July 16, 2026
New Study: 36% of Americans Have Punished a Brand for Using AI — and the Wealthiest Customers Punish Hardest
A new SegmentOS study of 1,017 U.S. consumers finds that 36% have penalized a brand for using AI in the past six months, and 68% would choose a "human-made" product over an identical "AI-made" one at the same price. The backlash is strongest among the youngest and highest-earning customers. - June 24, 2026
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