Improved Radio Advertising May be a Game-Changer for Advertisers

A new search engine for just radio ads brings the best features of print and web to radio advertising. This may be a game-changing proposition for advertisers. Radio has long been known for its low cost and target ability. Add to this instant availability of full ad details, links to promotion web... - November 20, 2008 Aims to Prove That Radio Advertising is Effective Despite Current Retail Advertising Conditions

Recent controversy over station ratings may be less relevant to advertisers. questions if advertisers really care about station ratings. According to, advertisers care about one thing: results. If an advertiser were to buy air time in several markets on multiple stations... - November 20, 2008

Radio Advertisers Get Industry Search Engine to Make Radio Advertising More Effective

Since opening their doors to radio advertisers Thursday, is being applauded as a needed helpto make radio advertising more successful and strategically timed for the holiday season. The 'CEO Show's' host Robert Reiss said " could become the Google of Radio!" There... - November 13, 2008

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