Gray Line Australia Captivates Its Audience with New GPS Audio Tours in Japanese and Mandarin

Gray Line Australia topples language barriers for international travelers by introducing advanced GPS triggered audio tour systems on its Great Ocean Road Tours in Melbourne, Victoria.

Markham, Canada, May 05, 2009 --( Gray Line Australia, a long established Australian owned premium sightseeing company has completed the first phase of its project for providing significantly enhanced passenger experiences on its luxury motor coaches in multiple languages simultaneously.

Starting today, Gray Line Australia is toppling foreign language barriers by introducing advanced GPS audio tour systems (TriggerPOINT) by AudioConexus on its Great Ocean Road Tours in Melbourne, Victoria. As part of the first phase of the project, Gray Line Australia, utilizing satellite (GPS) technology, is telling compelling stories to connect foreign language visitors to the people, places and events that have shaped Australia’s unique history and modern culture. Providing fun, entertaining, and educational audio tours on its motor coaches, passengers using small wireless receivers and headsets are provided with more meaningful and memorable visitor experiences.

“By embracing our culture and heritage and our relentless commitment to innovation, we are transforming the Gray Line Australia customer experience,” said Joost Timmer, Sales & Marketing Manager for Gray Line Australia. “We have chosen AudioConexus in view of its outstanding record in developing and executing GPS Tour solutions in many companies from diverse industry sectors within tourism. Drawing on this expertise, Gray Line Australia has been able to deliver new tour commentaries using professional voice talents, musical backgrounds and sound effects in Japanese and Mandarin, significantly enhancing our foreign language experiences on our Great Ocean Road Tours.”

“We have had a great experience working with Gray Line Australia. They have a laser-focus that is guided by the best possible customer experience. We’re excited to be a part of a group that represents the very best in sightseeing. This partnership will help us unleash our mobile technology to thousands of foreign language travelers in Australia, changing the way people experience the local regions for the best always sightseeing experiences. We are extremely pleased to be participating in Gray Line Australia’s vision for automatically delivering compelling stories in fun and engaging ways” says Jonathan Stanley, President and CEO of AudioConexus Inc.

The GPS audio tour system designed for Gray Line Australia is a location based (GPS) triggered, wireless tour entertainment solution offering multilingual tour commentary delivered simultaneously to foreign language passengers throughout the Great Ocean Road Tour. This portable GPS Tour solution has been configured to accommodate luxury motor coaches in six languages – with the first phase of the project providing Japanese and Mandarin audio tours. In addition to providing a fun and informative tour experience, the system also reduces driver training time and promotes safer driving.

About Gray Line Australia

Established in 1931 and still family owned and operated, Gray Line is Australia’s leading provider of premium sightseeing tours, including full and half day tours, city hop-on hop-off services and national sightseeing passes. With operations in Melbourne, Sydney, Adelaide, Tasmania, Cairns, Perth, Alice Springs, Darwin, Brisbane and the Gold Coast, Gray Line is truly the local expert, providing quality and unique sightseeing experiences no matter where visitors choose to travel.

Gray Line Australia is proud to be associated with Gray Line Worldwide, the world's largest sightseeing and destination management company incorporating over 150 destinations on 6 continents, where standards of excellence in sightseeing are achieved globally.

About AudioConexus Inc.

AudioConexus Inc. (“ACI”) provides GPS triggered sightseeing tours in multiple languages simultaneously, removing language barriers for foreign language travelers. As a leading GPS Media and Entertainment company, we create GPS audio and video experiences in the real world, where urban and natural environments transform into theatrical backdrops for exceptional storytelling. The company provides tourism operators with significantly enhanced tour products and visitor experiences in any language, any topic, anywhere. We help tourism and mass transit operators to increase sales, reduce costs, and promote safer driving.

AudioConexus Inc.
Ange Berlin
(905) 492-1300