Austin, TX, May 13, 2009 --(PR.com
)-- Llesiant, the technology leader in on-demand executive intelligence, and SITEFORUM, leaders in online social networking for business, today announced a new partnership to create thought leadership 2.0 microsite solutions.
The partnership creates a one-stop solution for digital thought leadership by combining SITEFORUM’s integrated social media, marketing and online business platform with Llesiant’s ability to filter and syndicate content from over 40,000 sources of business news and analysis. By joining forces, Llesiant and SITEFORUM will provide professional services firms with the tools to create interactive, content-rich services incorporating a full array of Web 2.0 capabilities, including:
· A fully tagged database of the host’s thought leadership content that enables executives to find exactly the analysis they need when they need it.
· Filtered news and analysis from global newspapers, magazines, wire services, thought leadership websites, academic journals and blogs.
· A custom publishing tool that delivers intelligence any executive format, including RSS feeds, Blackberry and iPhone applications, executive dashboards and email newsletters.
· Multimedia functions, such as podcasts, webinars, videos and web meetings.
· Social media capabilities, such as moderated blogs, Wikis, podcasts and videos, interactive forums, user profiles and networking events.
· Original research, including interviews, white papers, articles, thought leadership websites and academic analysis.
With Web 2.0 becoming established inside organizations, thought leadership marketing is entering an exciting new digital stage. In this stage, B2B companies are using the web to expand their executive reach, build executive communities and differentiate themselves from competitors. Savvy B2B firms see many advantages of using the web to deliver thought leadership: it is interactive, ongoing, cost-effective and measureable.
“Thought leadership connotes innovative thinking,” says Lou Celi, President and Chief Operating Officer of Llesiant. “But that is the opposite message that they are giving to their clients when they use outdated print approaches. Forward-looking B2B firms want to move from thought leadership 1.0 to thought leadership 2.0 to engage executives by harnessing the full power of the web and that is exactly what Llesiant can now do thanks to its partnership with SITEFORUM.”
According to Dirk Schlenzig, CEO of SITEFORUM, “The fundamental change in the way people are communicating is driving a new services ecosystem which will force significant and bold changes by existing providers who wish to survive. By teaming up with Llesiant, SITEFORUM is helping to provide a complete and dynamic service, which executives can use to their advantage.”
Established in 1998, SITEFORUM (www.SITEFORUM.com) has been active in the development of innovative web-based software and the delivery of real-time web services. Over this period the company has developed a suite of Web-based business applications that are highly integrated, comprehensive, interactive and easy to use.
SITEFORUM delivers its unique platform via Saas and in today’s global market is known for innovation in the fast moving ‘Social Networking for Business’ category. SITEFORUM has many clients which include HR.Com with over 500,000 active users , AT&T, Ingenico, Microsoft, Arriva, VBL, Odgers, plus channel partners such as Strato, the number 2 ISP in Europe with over 1.3 million business customers.
The integrated platform a web-based, customizable and scalable service, providing the extended functionality and flexibility needed in today’s fast changing network world, has proven to be a successful ROI for many of our customers.
With the worldwide headquarters in Europe, the company now provides regional presence, including offices in Germany, United Kingdom, USA and Canada (through partners), and Malaysia. SITEFORUM services are delivered in 70 countries, and are sold directly, as well as through value-added resellers and ISP/NSP service providers. Our highly-secure, proven software has over 2000 implementations world-wide.
Llesiant (www.llesiant.com) is a technology leader in organizing, filtering and delivering intelligence for business and government. Llesiant offers Relevance 3.0, a next-generation platform for both providers and users of information. Llesiant’s platform includes an automatic content indexing service, a comprehensive taxonomy of business, law and government, a patent-pending taxonomical search engine, and a custom publishing tool that supports multiple formats and syndicates over 40,000 global and local sources of information. Llesiant is a software-as-a-service company headquartered in Austin, Texas with offices in New York City and representatives nationwide.
If you would like more information about this topic, or to schedule an interview with Lou Celi, please call Jeremy Eagle at 646-786-1866 or email at email@example.com
Bob Pike, SITEFORUM Group at +447790-885645 or email at firstname.lastname@example.org