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William Dunkerley Publishing Consultants

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New Article: Business Plans for Magazine Publishers

Announcing the publication of a new website article, "Business Plans," which offers advice to start-up magazine publishers about the planning process.

New Britain, CT, September 23, 2009 --( Online publishing resource has published a new article about magazine business planning. The article guides start-up publishers through the process of planning their publication. The intention is to help publishers get focused, stay disciplined, and stay organized as their publication moves through its preliminary stages and into production.

The article also advises new publishers to develop their company structure, principal staff, market assessments and surveys, use of channels, product, organization plan, production and distribution/dissemination, price and promotion strategies (including advertising sales and content sales), sales forecasts (advertising and content), and spreadsheets for the first five years of operation. Spreadsheets notes are also vital to the minimization of miscommunications, miscalculations, and other errors. These are the components that will facilitate smooth daily operations, as well as keep publishers on target and under budget.

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Contact Information
William Dunkerley Publishing Consultants
Meredith Dias, Research Editor

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