Frederick, MD, November 02, 2009 --(PR.com
)-- The challenges that any marketer, agency, or freelancer face in connecting both themselves and their clients with target consumers seem to change on a daily basis due to the abundance – or overabundance – of messaging options to choose from. Understanding this landscape in flux is imperative in order to achieve the ultimate goal: buyer or user engagement.
On Wednesday, November 18, the Greater Frederick Advertising Federation will host a presentation on navigating the marketing ecosystem at 5:30 pm in the Creekside Conference Center. Presenting is Brian Bronaugh, the president and executive creative director of Mullen Pittsburgh, a full-service advertising agency with locations in five major markets, including Boston and New York City. Bronaugh is also the governor of district two of the American Advertising Federation – the GFAF’s parent organization.
“With an almost infinite number of ways to engage consumers – via print, video, online, and mobile, to name a few – it’s imperative to continually report on the trends, challenges, and opportunities of the communication environment,” Bronaugh explained.
Bronaugh will also explore Mullen’s groundbreaking “7 Modes of the Mind” methodology, which assists marketers in gauging when the consumer is most open to receiving a message or encounter on a brand.
The event is $15 for GFAF members and $25 for non-members. Attendees must RSVP by emailing firstname.lastname@example.org no later than Friday, November 13.
In addition to Bronaugh’s presentation, the GFAF will be garnering support for an ongoing public service campaign benefiting AnySoldier.com, which is being sponsored by the Dorr Family and Summit Terragraphics.
Retired U.S. Marine Wesley Gray will join the GFAF to share what the care packages from AnySoldier.com meant to him and his unit. He will also be presenting an autographed copy of Embedded: A Marine Corps Adviser Inside the Iraqi Army, his illuminating memoir on his eight-month tour on a Military Transition Team.
AnySoldier.com was established by an Army Infantry soldier from Maryland in 2003 to provide care packages for his troops who did not receive any mail. To date, the organization has delivered care packages to over 79,000 troops around the world.
The GFAF has been working with AnySoldier.com since June, already sending 28 care packages overseas and establishing personal relationships with recipients. At this event, the GFAF will accept donations for the packages, which will be sent to arrive just before the holidays. Requested items by the troops include Christmas/holiday ornaments, popcorn, ground coffee, DVDs, phone cards, toiletries, snacks, books, magazines, and (of course) letters of support.
Those who bring donations to the event will be entered to win door prizes, including a signed copy of Gray’s book, Embedded.
If you would like to donate items for the care packages throughout the holiday season, please drop donations off at ZARUBA & ZARUBA at 35 North Market Street. They are open Tuesday through Saturday from 10 am to 6 pm.
About the Greater Frederick Advertising Federation:
The Greater Frederick Advertising Federation is the regional organization for marketing, advertising, and creative professionals within central and Western Maryland and is one of 210 local chapters of the American Advertising Federation. Each year, the GFAF holds a variety of programs, including professional development workshops, educational seminars, scholarships, social events, and awards competitions. To celebrate the club’s 20th anniversary, each event is paired with a public service initiative. For more information, visit www.greaterfrederickadfed.org.