New York, NY, December 07, 2009 --(PR.com
)-- "Perfect Phrases for Sales Presentations," by Linda Eve Diamond, is the latest in the McGraw-Hill “Perfect Phrases” series, books designed to help busy professionals find the perfect phrase for every situation. The book offers ready-to-use or easily adaptable phrases as well as the “sales-success mindsets” behind them.
"Perfect Phrases for Sales Presentations," Diamond’s eighth book, offers phrases to address every stage of the sales process—from making initial calls through the presentation, countering objections, closing the deal, and following up. In this book, sales professionals will find ready-made phrases to give lively presentations, answer numerous objections, and employ effective closing techniques. For those who want to develop their own "perfect Phrases," the author includes a section that includes insights into what makes a phrase “perfect” and encourages readers to brainstorm and refine their own ideas. The book also includes a chapter dedicated to creative use of language (which includes metaphors, “winning words,” and a list of imperfect phrases to avoid), and a chapter about how to be a careful, skilled listener.
The author is also a listening skills speaker/trainer, author of "Rule #1: Stop Talking!; A Guide to Listening," and the creator of http://ListenersUnite.com. She feels strongly that no sale can be made with perfect phrases alone and that a great salesperson must be a great listener, too. She urges salespeople: “Forget your basic ABC advice to “always be closing.” When selling, remember ABL: always be listening.” A chapter dedicated to listening offers listening tips along with phrases to encourage helpful communication from prospects.
While author, Linda Eve Diamond, provides phrases, she is careful to remind readers of the balance between saying the “perfect” thing and listening: “Be brilliant with your words, but also in your silence.”
"Perfect Phrases for Sales Presentations," McGraw-Hill, 2009, Paperback: list price: $10.95, ISBN-10: 0071634533, ISBN-13: 978-0071634533
Linda Eve Diamond, Ink
Linda Eve Diamond
http://LindaEveDiamond.com & http://ListenersUnite.com