Cosmetic Bliss Calls for Co-Operation Between Responsible Healthcare Providers to Raise Standards in Marketing Weight Loss Surgery

Specialist Weight Loss Surgery provider Cosmetic Bliss calls for businesses in the field of Private Healthcare who facilitate and provide surgical weight loss procedures to work together to set benchmarks and promote higher standards of patient preparation, care and post-operative support - in the interest of improved surgical outcomes and industry reputation.

Launceston, United Kingdom, January 17, 2010 --(PR.com)-- Many healthcare companies are in the market offering to organise and assist patients who have decided to “go private” for their procedures – either as a first choice or because surgery is simply not available to them under the national health scheme.

Most prospective patients, certainly in the UK and Republic of Ireland, arrange their private treatment through commercial providers and/or facilitators, rather than attempting to deal direct with the surgeon, and many providers offer a range of procedures, from Cosmetic Surgery, Dental Treatment or Laser Eye Surgery to Obesity Surgery and General Surgery.

It can be quite bewildering for the prospective patient who must not only attempt to learn as much as possible about the procedure they wish to undergo, but also try to select a surgeon and medical team they are willing to put their trust in, and to choose a company which will inform and guide them honestly and put the patient’s best interests above their own desire to “make a sale”.

Michael Dermody and Deborah Darling of Cosmetic Bliss – a private healthcare company which arranges weight loss surgery and post-weight loss cosmetic surgery in the Czech Republic for English-speaking patients are calling for better standards of clear communication and improved support by healthcare facilitators for their patients – especially in the field of weight loss surgery , their own specialist area.

Michael Dermody is quoted as saying “Our company’s high reputation on the various weight loss forums is founded on our being able to provide thorough and extensive information to our patients pre-operatively, ensuring that they are properly prepared for their surgery; supporting them whilst they make the visit for the surgical procedure and being available to them during the period of weight loss after their surgery.

I think what makes us special is the “hand-holding” service we give whilst the patient is with us for surgery. We make sure we are there – in the hospital – with them throughout their stay, and this is something our patients really value above everything else. Of course we couldn’t do it without the co-operation we get from our partner hospital and surgeon.

We realised a long time ago that taking patients through weight loss surgery was very different from arranging Cosmetic Surgery – it is much more demanding, and requires a much greater commitment by the provider
Firstly, there is the matter of assessing the patient’s suitability for surgery. Quite apart from fairly rigorous pre-operative preparation and testing, some of which should be done well before the surgery itself, there is the issue of making sure the patient is really ready for surgery and prepared to make the mental adjustments, in terms of relationship to food which are necessary if the surgery is to achieve long-term weight loss. Then there is the question of putting in place for the patient an adequate system of support and monitoring during the months and years after the surgery. Unless all these things are done, and done correctly, there’s every chance a patient is wasting their money in having the surgery, as the whole point of the exercise is for the patient to achieve sustained, long term weight loss, not merely a good safe operation with clean scars!

It disheartens and worries me when I see that there are still some companies out there that sell weight loss surgery in a way I would expect to see furniture sold, with “special offer” discounts, and “last minute deals”. It all seems to diminish the serious nature of the surgery and the commitment the patient has to make. More alarming, though, is the lack of quality information provided by some companies – and in some cases positively inaccurate and misleading information is openly advertised on websites. There are still providers of weight loss procedures who advertise a Gastric Bands as being “the same as Gastric Bypass”, and even one promoting Intragastric balloons (a non-surgical temporary endoscopic procedure) as “Lap Bands.”.

That’s no different from selling someone a cat, and telling them it’s a dog, on the grounds that “it’s the same thing”!

I know that many companies do a good job, but it is not fair or right to expect the enquiring prospective patient to be able to distinguish between accurate and misleading or inadequate information – especially as they often come to the marketplace having done very little research before contacting providers.

I firmly believe that there is a crying need for Private Healthcare providers and Medical Tourism companies to get together – probably in the form of a trade organisation - to set agreed standards of care, support and accuracy of information, and devise a form of accreditation – not only for the sake of their own reputations but in the interests of true patient care.

Our own facilities in Breclav Hospital are specifically geared to Obesity Surgery, and there are emergency and ICU departments on hand at this modern major hospital to enable us to safely cater for those morbidly obese patients who have other serious health problems. We are working closely with the hospital and Dr Michal Cierny PhD, the Specialist Bariatric Surgeon in charge of the Bariatric and Metabolic Centre there in creating a European Centre of Excellence in Bariatric Surgery.

We are currently actively seeking to co-operate with other providers and facilitators of Private Healthcare - especially in the UK, Eire, and North America - who have a close and trusting relationship with their patients and who share our own commitment to the quality of information and pre- and post-operative care standards for Bariatric patients I have described.

We are willing to develop working relationships with companies who wish to take full advantage of our facilities for safe surgery, and who will value the round the clock support we will be able to provide to their patients when they are with us for surgery. This will enable the provider to focus on putting in place a solid system of pre-and post operative support, and we would welcome enquiries from other Private Healthcare companies working in this field who are interested in developing such a relationship, and promoting standards of excellence in the area of Obesity Surgery and care and support in managing weight loss post-surgery."

They would welcome enquiries from Healthcare Providers and Facilitators, initial contact can be made with them through their website: http://www.cosmeticbliss.co.uk/p/contact

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Cosmetic Bliss
Michael Dermody
08712887697
www.cosmeticbliss.co.uk
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