Seattle, WA, March 28, 2010 --(PR.com
)-- Modern Paper Goods (www.modernpapergoods.com), an online stationery retailer which offers high-quality, modern greetings cards and paper goods
, has officially debuted its new brand, Modern Paper Goods, while shelving its original moniker, GreetQ.com.
“We wanted our new brand to reflect our customers’ taste…” says company founder Jennifer Taylor, “as well as reflect the aesthetic we’ve adopted in response to the type of products our customers were most interested in.” Along with their new name, the company has also unveiled a sleek, newly redesigned website.
Following a brief beta period in late 2007, the company officially opened its virtual doors in early 2008, introducing a new model for personalizing greeting cards online. The original name, GreetQ, was intended to describe the company’s unique queuing and scheduling model for greeting cards; at the time, Taylor described the company’s model as the “Netflix for greeting cards” explaining that “People have been looking for an easy way to keep in touch with friends and family while balancing impossibly busy schedules…” The service works like this: Shoppers can enter their personal contacts online once, choose a greeting card, write a personal note then schedule a date (birthday, anniversary, holiday, etc.) for the card to be mailed. The card would then be mailed for the customer, directly to the recipient, arriving on or before the date scheduled on the website. The shopper’s list of scheduled cards are then managed in an online “card queue.” When describing the motivation behind the original “card queue” idea, Taylor explains “We’ve all had a friend’s birthday slip by and we’re often caught without enough time to shop for and send a card.” Ecards have helped fill the niche to some extent but Taylor concludes that although “eCards provide some convenience, they often don’t make the same impression as a carefully chosen greeting card signed with a thoughtful note. People like to collect greeting cards and hang them on the fridge. An email isn‘t quite the same…” She also describes the added convenience of having greeting cards personalized and mailed for you as being similar to “having your own personal assistant.”
The name change and rebranding also has a practical purpose. While the company has kept the original personalization and queuing service, they have recently begun expanding their product line; in addition to greeting cards, Modern Paper Goods now carries a growing line of notebooks, calendars and other fine paper products.
The introduction of the Modern Paper Goods brand aligns with a period of steady growth for the company. Following their 2nd holiday season in 2009, Modern Paper Goods sales doubled in comparison to the 2008 holiday season.
Despite the name change, the company has retained its original, private Seattle-based ownership. And although they’re pleased with the recent growth, Taylor adds “We’re still a tiny company and we like the fact that we still have the agility to respond quickly to our customer’s needs.”