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"Love Simple," S.L.E. Lupus Foundation Donation Drive Drawing to a Close


June 21 Last Day for 30% of Sales on iTunes to Help Raise Funds, Awareness for Lupus

New York, NY, June 19, 2010 --(PR.com)-- The romantic comedy Love Simple will donate 30 percent of the proceeds from the film's sale on the iTunes Store (http://itunes.apple.com) until June 21 to the S.L.E. Lupus Foundation. The donations raised in the final days will help raise money and awareness for the support, treatment and prevention of the autoimmune disease, systemic lupus.

The S.L.E. Lupus Foundation, headquartered in New York City with a West Coast division in Los Angeles, is the country's preeminent nonprofit organization providing direct patient services, education, public awareness and funding for novel lupus research on the national level.

"The response to our week-long campaign, and to the film in general, has been gratifying and overwhelming," said Mark von Sternberg, Love Simple's director. "We hope to be able to generate further interest in the remaining days and beyond, and hope that lupus survivors, and their family and friends will consider downloading the film to help support the S.L.E. Lupus Foundation."

To date, and during the week-long campaign, the film has gained well over: 200 fans on Facebook and over 300 followers on Twitter. In addition, the film's special trailer has been viewed over 500 times.

Some of the positive reviews about the film follow:

"This movie is sorely needed. Love Simple is a huge gift, not only for Lupus sufferers but for their families and friends, and the world. Beautifully filmed, it is the first easily accessible media piece that I have seen to actually bring real awareness to Lupus." juliassherred.com (mother, writer, author, radio personality, blogger, and lupus survivor)

"A movie whose female lead has lupus - which may be the first of its kind! Check out their website. And spread the word!" despitelupus.com

“Definitely recommended! We'll be updating all the details in the July issue of The Lupus Magazine. A great film helping out a great foundation!” Geoff Thomas, The Lupus Magazine

“The inspiring and engaging film is a realistic portrayal of a lupus patient, and will serve as an invaluable way for us to raise awareness of a disease that is a leading cause of heart attack, kidney disease, and stroke among young women.” Margaret G. Dowd, Executive Director, S.L.E. Lupus Foundation.

To purchase Love Simple, visit iTunes or copy this link into your browser:

http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMovie?id=371635001&s=143441

For more information about S.L.E. Lupus Foundation log onto www.lupusny.org or call toll free 800.74.LUPUS. To learn more about Love Simple, visit www.lovesimplethemovie.com.

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Contact Information
S.L.E. Lupus Foundation
Liane Stegmaier
212-685-4118
Contact
www.lupusny.org

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