Snooth Announces 500,000th Registered User

The world's largest online wine community is now half a million strong and growing.

Snooth Announces 500,000th Registered User
New York, NY, August 06, 2010 --( Snooth, the world's largest wine site, today announced that it has welcomed its 500,000th registered user.

This achievement comes just ten months after Snooth added its 250,000th registered user, marking a rapid 100% growth in visitors who establish a profile on the site. The boom shows no sign of slowing: Snooth continues to grow at a rate of 1,000 registered users every single day.

Each of these users number among Snooth's one million monthly visitors, and the 10 million monthly visitors who experience Snooth's data through partners such as Yahoo, Epicurious, and

"We're thrilled that half a million wine lovers have made Snooth their home," said Philip James, founder and CEO. "Every new voice helps make Snooth not just the largest, but the most engaging online wine community in the world."

In addition to doubling its registered population, Snooth has experienced remarkable growth in under 12 months; earlier this year, the company launched a revolutionary wine pairing widget on, and established its first new vertical, The Spirit (, a site and email publication dedicated to cocktail culture.

"With each passing day, Snooth strengthens its position as the most influential wine media company," said James. "We're steadily increasing our reach to epicurean consumers around the globe."

Since its inception in June 2007, Snooth has grown to be the world’s largest wine database, with over 1 million wines and prices from 11,000 merchants and wineries worldwide. The site currently handles over 5 million searches per month and has 500,000 registered users.

About Snooth

Snooth is the world’s largest wine site, with over 1 million monthly users. Launched in June 2007, Snooth is a free, highly interactive, social database of the world’s wines, offering casual and expert wine drinkers the ability to search, obtain personalized recommendations, interact with fellow wine lovers, and seamlessly buy from a global network of over 11,000 merchants.

Designed to be intuitive and fun, users have the ability to search by their own personal preferences (bold, peppery, fruity, etc), by a specific meal-pairing, price, region or producer. Snooth’s recommendation engine also provides customized selections based on stated preferences and user feedback. The more information a user gives on wines they enjoy, the more personalized and detailed the recommendations become.

Snooth’s massive database of 1 million wines and 2 million reviews powers many third-party wine applications -- reaching a total audience of over 10 million users per month -- and functions as a central repository of wine data. Snooth is also available on-the-go through its mobile or iPhone applications.

Snooth is a multi-award winning site, including the Model of Excellence by InfoCommerce in 2008, and is the recipient of multiple medals from the Wine 2.0 trade organization. Snooth has garnered much press within the tech, wine, and food spaces from publications including Forbes, Oprah, Techcrunch, Mashable, the Guardian, and many others.

Snooth’s team is comprised of experts in data management, user experience, and wine. Snooth’s advisors and investors include past and current management of Blue Fly, Price Grabber, Experian, Quigo, Inertia Beverage Group, and Global Wines and Spirits amongst others.

Carly Wray