Ken Hartwick, CEO of Just Energy, Reveals the Role Technology Will Play in the Company’s Growth

Carlsbad, CA, September 24, 2010 --( In an interview with Energy Digital, Ken Hartwick, CEO of Just Energy discusses innovative technology, green initiatives on the horizon and plans to expand its geographic footprint further into the United States and Canada.

Just Energy relies on the latest technology to assist the sales team in the field, an important factor which keeps them ahead of the competition. “You have got to be at the same pace of technology that your customers are or, if not, ahead,” says Hartwick in the interview.

“It allows us to be far more dynamic in our product set and our go-to-market is incredibly truncated by leveraging that kind of technology,” says Jan Nybida, Vice President of Sales and Marketing in the interview. “This provides a huge competitive advantage for the Company.” Whereas the Company traditionally has delivered products within weeks, the technology allows it to deliver products to customers within days. Read the full article.

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