Self-Storage Marketing Expert Derek Naylor Offers Tips for Creating Marketing Budgets at MiniCo Webinar

Phoenix, AZ, December 07, 2010 --( On December 15, 2010, self-storage marketing expert Derek M. Naylor, President of Storage Marketing Solutions, will present “Marketing Budget Mistakes, Myths and Traps – How to Create a Marketing Budget That Works,” a free webinar for self-storage professionals offering tips for creating a realistic and effective marketing budget for 2011. Topics will include the following:

Avoiding budget mistakes, myths and traps
Why the right marketing budget is essential to future success
A simple, three-step system for creating an effective budget
Examples and exercises to illustrate the budgeting system

The webinar will be sponsored by Storage Marketing Solutions. Publisher Poppy Behrens will moderate the presentation as part of the ongoing Mini‑Storage Messenger Self-Storage Webinar Series. For more information or to register, visit Online registration is required for this free live event.

MiniCo Insurance Agency, LLC, publishes the “Mini-Storage Messenger,” the leading monthly trade magazine covering the global self-storage industry. Other publications include “Self-Storage Now!,” “Mobile Self-Storage Magazine,” “RV & Boat Storage Today,” “Self‑Storage Canada,” the “Self-Storage Almanac,” the “Self-Storage Construction & Renovation Handbook,” and the “Self‑Storage Buyer’s Guide.”

Since 1974, Phoenix-based MiniCo Insurance Agency, LLC, has been a self-storage leader providing superior specialty insurance programs, informative publications and valuable products and services created expressly for the self‑storage industry.

For More Information:
Storage Marketing Solutions –

MiniCo Insurance Agency, LLC
Christa Van Zant