Author Predicts Big Changes in "the New Economy"

Built on the premise that the current economic crisis is the "new economy," Indianapolis author Gerald Twombly predicts major changes in business, education, non-profits, and churches in his latest book, "You Snooze, You Lose."

Author Predicts Big Changes in "the New Economy"
Indianapolis, IN, December 07, 2010 --(PR.com)-- Author Predicts Big Changes

President of BGW Development Group Weighs In

In the recently released book, You Snooze, You Lose, Indianapolis author Gerald Twombly addresses the challenges and opportunities facing organizations, especially non-profits, in what he calls “the new economy.” Mr. Twombly is the Founder and President of the BGW Development Group, an international consulting agency committed to providing support to non-profits.

Unlike previous economic downturns experienced in the last 50 years, Twombly suggests that the recovery will be much slower this time around. “People feel victimized by what has happened around them. They weren’t personally responsible for the events that have created worldwide economic uncertainty but everyone has been affected. And even if they haven’t lost jobs or income, most fear that the possibility of personal crisis remains and they are bracing for the worst.”

Twombly suggests that bigger is no longer perceived as better, that outsourcing will rule the day, entrepreneurial activity will increase, and small businesses will flourish. Many existing organizations and businesses will be forced to downsize and others will be lost. He expresses confidence in the fact that the private sector will fill the gaps left by the inevitable cuts and end up doing the job better and more cost effectively. The most vulnerable will occur among organizations that entered the recession with significant debt. He predicts that some of the greatest changes will occur in both public and private education, churches, and non-profits.

Among the predictions made by Mr. Twombly in the book is that schools, both private and public, will eventually be forced to jettison many non-essential programs. The author suggests that the mega church may become a relic of the past in much the same way that the cathedrals of Europe are a testimony of a time gone by. He believes the church of the future will look entirely different than what we see today. He forecasts a trend toward self-sufficiency among non-profits.

Mr. Twombly points out that, for the first time in recent history, the impact of this crisis has been felt by virtually everyone. People are sharing their stories with one another and many of the facades more common in periods of affluence have crashed creating a new sense of community. Like a magnet, individuals find themselves drawn into smaller, safer environments where they have a voice and can exercise more influence in controlling outcomes. Those who recognize this trend will be among the big winners in the new economy.

Mr. Twombly explains where we are and how we got there. His is an optimistic outlook for those who, discerning the times, will share in shaping the future. He believes that individuals, businesses, and organizations caught snoozing during the most significant economic upheaval in 70 years will be the big losers in the new economy.

The book is available in print and digital formats at Amazon.com.

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