Digital Print Art Helping Consumers Re-Frame the World of Digital Canvas Printing

Melbourne, Australia, March 17, 2011 --( In a world becoming larger and more culturally homogenous by the day, individualism in consumption is becoming highly valued. The popularity of products like apps for smartphones, adult-style personalisable charm bracelets and DIY mugs, keyrings and drink coolers shows that for the modern Australian, the opportunity to be unique can be more highly valued than the product itself. Canvas prints have become a popular tool in the consumer-driven push to give homes and offices that stamp of individuality and style, and Melbourne-based online canvas printing specialists Digital Print Art are at the forefront of the growing trend toward customising products including artwork.

Melbourne-based online canvas printers Digital Print Art has been a front-runner in the growth of digital printing, with the canvas specialists leading the consumer-driven push for high quality personalisable products.

Managing Director Joel Leaney said that the popularity of personalising canvas prints had continued to grow, showing it was a trend that was here to stay.

"I think the phenomenal appeal of canvas prints lies in the fact that it allows Mum and Dad photographers to transform their images into an artwork that will outlast them," Mr Leaney said.

"Canvas art tends to lend itself to more trends and styles, it works equally well with traditional and modern decor. If you change your decor you don't have to change your photo art on the wall. It can travel through time," he continued.

When looking to create that individualised piece of canvas art, Mr Leaney recommended consumers consider:

Quality - the preparation of photo files, coating, mounting, framing and in the final stages packaging and delivery will all affect the resulting artwork.

Products - quality timbers, canvases and finishes need to be used to ensure the artwork will stand the test of time.

Insist on hand stretched canvas for the best results.

Consider thin-wrapped canvas for smaller sizes prints. This product was developed by DPA and involves the finished canvas being heat laminated to a board. The availability of a product that transforms a print into a work of art has given consumers a valuable design tool. Wedding photos, newborn moments, nature shots or even scanned images of children’s drawings become stylish conversation pieces when hung as a canvas print, Mr. Leaney pointed out.

A survey by Forrester Research revealed that customisation of consumer products is a preference that goes hand-in-hand with technology, optimism and comfort. 83% of custom product purchasers have been online for over 5 years, and those who buy personalised products are more likely to be technology optimists. As developed countries make technology more a part of their everyday lives, the Melbourne digital canvas printers expect to see greater awareness and acceptance of personalised artwork.

About Digital Print Art

Digital Print Art specialise in canvas and fine art printing. The Melbourne-based business has more than 20 years of photographic and 10 years of printing experience and knowledge. They bring a fresh perspective to canvas and fine art printing and work closely with photographers, artists and photo labs. Sourcing and using only the best quality products, DPA prides itself on producing beautiful and lasting works of art. A strong focus on customer satisfaction has been at the core of DPA, which offers a convenient, affordable online service for its customers.

Digital Print Art
Joel Leaney
(03) 9761 6054