Group Buying for Fitness Junkies

Fitness finds a niche in offering group buying for people obsessed with fitness.

Group Buying for Fitness Junkies
Rancho Santa Margarita, CA, March 20, 2011 --( For people who love a good bargain as much as a great workout, there is now For the uninitiated, group buying is all the rage for finding a good deal on anything from a chimney sweep to a local restaurant. Fitness entrepreneur and creator of, John Spencer Ellis, decided to take the concept and offer fitness enthusiasts with a way to save money and get in shape. His goal was also to create a platform for fitness professionals to gain exposure, acquire new clients, and get much needed assistance with online marketing.

In short, the concept of the site is fairly simple. A business offers a deal (Ex: one month of personal training for $400, regularly $800). The business sets the “tipping point” at 10 units. This means that a minimum of 10 people take the deal. Everyone gets the deal at 50% off. The people to got the deal are sent a voucher to redeem the service. If only 9 people want the deal, it is not tipped, and the deal is not made. The business can set the tipping point at any number they choose.

Ellis says, “Although group buying has been available online since 2008, there has never been a way for fitness professionals to stand out in the crowd. Fitness pros needed a way to make their mark and get more clients without spending all of their time and money in the acquisition process. Consumers want to choose from the best fitness class options from the best instructors while saving money. I think we serve everyone very well. ”

Ellis adds, “I am on the side of the consumer and the fitness industry. Everyone has to win. takes a much smaller commission as compared to the ‘all-in-one’ group buying sites. We also coach fitness companies how to promote their offer effectively so they benefit as much as possible as well. Acquiring several dozen new customers is not unusual. At that point, it is up to the fitness company to thrill them and keep them as customers.” offers deals ranging from diet centers to health clubs to fitness boot camps to sports medicine to martial arts and Pilates, and all points in between. Both fitness service providers and fitness enthusiasts can learn more at

John Spencer Ellis