Hong Kong, Hong Kong S.A.R., May 05, 2011 --(PR.com
)-- Tatto Media, one of the world’s largest global online advertising companies and Ozura World, with its established Pan-Asia carrier infrastructure and social gaming catalogue; announce their commitment toward extending the reach of their mobile social network platform into the emerging smart-device markets, including Latin America, India and China.
Tatto Media is a dominant mobile affiliate network with top10 status in established markets such as North America and Northern Europe. The consolidation of these two companies will see real synergy around Tatto’s cutting edge ad-serving technology and Ozura’s matured Asian distribution framework. The “plug-and –play” approach to new market expansion will see a significant boost in mobile advertising revenue targeted toward US$500m by 2013. This will rapidly expand market share by building an enterprise-class ecosystem of distribution for mobile social gaming and the digital advertising experience.
Ozura will adopt Tatto’s marketing platform for cross-platform and multi-channel mobile advertising globally. That also means application developers utilizing Ozura’s MOBEEP AppStore can now monetize their social gaming and mobile applications in previously un-tapped markets around the world.
“Tatto currently serves around 200 million mobile users in the US, Europe and Africa and obviously it is the ideal partner for us to offer best-of-breed mobile social gaming and related digital affiliate offers," says Ozura World CEO Mike Pearse.
Mike also adds, “Now gaming and mobile application developers can leverage the MoBeep AppStore to access a global user community as well as monetizing their apps, content and games with Tatto’s smart behavioral interface.”
The partnership of Ozura World and Tatto Media will see their mobile social network immediately reach upwards of 240 million global users. With the announced plans to expand into emerging markets, this reach is expected to nearly double by the end of 2013, standing alongside global players like Facebook’s 500+ million users and Tencent 400 million China base.
About Ozura World Ltd.
Ozura World is a leading entertainment media company specializing in mobile social networks, mobile applications and wireless entertainment. The company distributes software and applications for mobile Internet experiences to devices such as mobile cell phones, smart phones, tablets and other wireless entertainment devices. Major markets across Asia include Indonesia, Malaysia, Singapore, Vietnam and Philippines. Ozura World has offices in 8 countries around the world.
About Tatto Media
Tatto Media was founded in 2005 in Boston, Massachusetts. Over the past six years, the company has applied its expertise in performance advertising to mobile. Tatto Media's development of next generation advertising platforms is revolutionizing the mobile advertising industry. Since its inception, Tatto Media has focused on generating real value - simultaneously producing results for advertisers and publishers alike. This balance of advertiser and publisher success is core to the Company's proprietary ad serving technologies. Tatto Media's results-oriented ad serving technology is built for results-oriented advertisers and publishers.