Indianapolis, IN, June 03, 2011 --(PR.com
)-- Highlight HEALTH
announced today that Google News will be syndicating its news stories and biomedical research reviews. Highlight HEALTH is a rapidly growing new media news organization dedicated to educational and informative reporting on biomedical research and clinical trials.
“We were selected by the worldwide news aggregator Google News because our original medical content and health reporting is of national relevance to a large audience,” said Walter Jessen, CEO at Highlight HEALTH.
Patients are taking an increasingly active role in their own healthcare decision-making process and using the Internet to research their conditions. According to the Pew Internet and American Life Project, eight in ten Internet users look online for health information. The majority of people online (66%) search for information about a specific medical condition.
“Today patients are dealing with an uncertain economy and an uncertain health insurance future. In response, more Americans are beginning to realize that they must become more proactive about managing their own healthcare,” said Jessen. “Being an empowered healthcare consumer means understanding your health conditions, assessing your treatment options, and gathering information to discuss with your doctors and specialists. That’s what we provide at Highlight HEALTH.”
Highlight HEALTH enables Internet users -- patients, physicians, researchers -- to access credible, evidence-based medical and health research. Highlight HEALTH also provides background and analysis on cutting-edge scientific studies so that patients can understand how new treatments and emerging research could affect them.
Highlight HEALTH focuses on patient-centered topics such as genetics, biomarkers, and personalized medicine. In addition, Highlight HEALTH publishes original analysis and editorials focused on current health news, healthcare, and the use of social media in health and medicine.