What It Takes for Your Video Advertising Campaign to "Go Viral" with Business Review Europe

San Diego, CA, June 07, 2011 --(PR.com)-- Video marketing is so popular with advertisers and companies owing to its relatively low cost, its ability to spread quickly and its organic nature. Via social media platforms consumers often share the message and publicise a good video campaign for you and therefore it feels less manufactured.

Many marketers and brands are now stepping up their use of video content as a means of increasing awareness amongst their target audience.

There is no magic ingredient for a successful viral video; the use of music, visuals, humour and sex will only resonate if it’s appreciated by a brand’s audience.

Like any marketing activity, the key to video success is about understanding the target market and creating content that appeals this demographic; while still portraying a brand perception that is relatable, and consistent. Business Review Europe presents some of the best examples of viral marketing campaigns and analyses why they became so influential.

Read the full article, here.

About Business Review Europe
Business Review Europe is a leading digital media source of news and content for C-level executives focused on business and industry-specific news throughout Europe. Business Review Europe is the territory-dedicated arm of the White Digital Media Group. Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Business Review Europe is headquartered in Norwich, UK. For more information, contact 44 (0)1603 217530 or visit http://businessrevieweurope.eu/.

White Digital Media Group
Jen Hoskote
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