Newton, MA, May 30, 2012 --(PR.com
)-- As consumers increasingly move between different media channels for information and entertainment, it is critical for businesses to reach their audiences by leveraging social, mobile and local (SoMoLo) platforms. Professionals in branding, marketing, IT, web development, SEO management and other industries will gain insight into effective and profitable strategies for using these platforms at SoMoLo@NY, co-locating with info360 (June 13-14, Jacob Javits Convention Center)
, the longest-running event focused on information management.
Debuting this year, SoMoLo@NY will consist of a series of conference sessions that address the increasingly complex supply chain needs and hurdles that companies face as they try to ensure security, profitability and manage information across multiple channels.
A focused Social Business track will offer sessions covering the many ways in which the social business market is evolving and how businesses can leverage social platforms to reach consumers. Speakers participating in these sessions represent a wide range of industries and include thought leaders from WeddingWire, Merck, Alcatel Lucent and AXA Equitable. In addition, a dedicated Mobile Business track will address the competitive advantage to be gained from mobile content management by first mover organizations. Other tracks, including Marketing Technology and Content Delivery, will cover topics related to the SoMoLo trends explored at the show.
“Success across Social, Mobile and Local platforms has become absolutely critical to the profitability of businesses rooted in many different industries since they all play a role in shaping the consumer experience,” says Wendy Loew, group show director, Questex Media Group, the show’s sponsor and producer. “By co-locating SoMoLo@NY with info360, we aim to provide the insight our attendees need to gain the competitive edge and engage consumers.”
Full conference details and and registration for SoMoLo@NY can be accessed at www.somolony.com
. The recently launched website features dedicated areas for the IT and marketing communities, making it easy for professionals to find the sessions that directly address their unique challenges.
Registration for SoMoLoNY will provide attendees access to the info360 expo hall for which registration is free for those signing up in advance of the event. Also included is admission to ON DEMAND Expo, an event dedicated to the technologies and trends behind optimizing, controlling and monetizing content. There is a $75 fee for attendees that register on-site.
Debuting in 2012 alongside info360 and ON DEMAND, SoMoLo@NY is an event dedicated to examining the SoMoLo (social, mobile and local) behavioral trend brought on by these converging areas that continues to grow and evolve the social workplace as marketers demand mobile solutions from IT departments and web developers. This merging SoMoLo mindset will produce more targeted marketing, affecting the traditional IT approaches with fast-moving marketplace demands such as designing mobile interfaces first and desktop second; social network designs; app developments; security, profitability and management challenges.
SoMoLo@NY will provide educational programming to address the trends and challenges related to this evolution at info360 June 13-14 at the Jacob K. Javits Center in New York City, NY.
info360 is the longest running and most comprehensive event focused on providing actionable advice for information management. This annual event attracts business professionals and executive management seeking the latest technologies to capture, manage, share, and store documents and digital content to support business processes, comply with governmental regulations, drive down costs, and gain the competitive edge technologies needed to put intelligence behind your information.
For nearly 10 years, info360 has been co-located with the ON DEMAND Conference & Expo. Together, info360 and ON DEMAND is the largest enterprise IT event in North America, representing the synergy of content & data throughout the information lifecycle – from creation to delivery and output.